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New Brand Dubai campaign lists city’s cycling, bike trail and walking tracks to woo visitors

The #DubaiDestinations initiative encourages residents and visitors to discover Dubai’s diverse leisure, dining, adventure and family-friendly activities that make the city a distinctive winter destination

Brand Dubai Destinations

The 50 km sand bike track in Mushrif National Park, the Al Khawaneej walking and cycling track, the Hatta mountain bike trail and the Dubai water canal walk are among a range of sports and fitness destinations featured in the latest interactive guide released by Brand Dubai.

The guide – Dubai Destinations – by the creative arm of the Dubai Media Office (GDMO) is to woo residents and visitors to explore the wide range of sports and fitness activities that Dubai offers in the cooler months.

The ‘Outdoor Sports Destinations Guide’ lists diverse outdoor locations, sports centres and public fitness facilities that people in Dubai can take advantage of to stay active and fit in the winter.

The guide includes a comprehensive list of cycling tracks and walking and running trails.

Aligned with the objective of transforming Dubai into one of the most cycle-friendly cities in the world, the last few years have seen the expansion of the emirate’s cycling track network with several new pathways added.

The other key tracks listed include the Nad Al Sheba Cycle Park and a host of cycling and jogging pathways located in parks, beaches, waterfronts and neighbourhoods across Dubai.

The guide also lists clubs, stadiums and academies offering a wide assortment of outdoor sporting activities including football, basketball and badminton.

The new guide features dedicated sections for padel tennis, tennis, volleyball, golf and equestrian sports.

Fatma Al Mulla, city branding executive at Brand Dubai, said the guide highlights the range of facilities that make Dubai a leading sporting destination and one of the most active cities in the world.

“Dubai offers an endless range of options for playing recreational sports. The city’s exceptional sporting infrastructure and extensive facilities have helped kindle a passion for sports and fitness among the community,” she said.

Running until February 2023, the latest campaign of the #DubaiDestinations initiative encourages residents and visitors to discover Dubai’s diverse leisure, dining, adventure and family-friendly activities that make the city a distinctive winter destination.

The campaign is being rolled out over digital, broadcast, print and outdoor media.

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