Saudi British Bank (SABB) has renamed itself to become SAB, two years after its merger and integration of SABB and Alawwal Bank.
Alawwal, which means ‘first’ in Arabic, reflect SAB’s long history as a pioneer and innovator in Saudi Arabia, according to SAB chief executive officer Tony Cripps.
Cripps added that the bank has been supporting the development of the country’s economy for many years, by introducing several financial services such as car import financing, credit cards, Saudi Equity Fund, and Green Deposit, as well as a commitment to plant one million trees for environmental sustainability.
Moving forward, the bank will continue to provide excellent services and solutions for the challenges faced by customers in the present and future, he added.
“Our new name reflects our commitment to creating one of the most modern and forward-thinking banks globally, a bank that supports future thinking and confidence in Saudi Vision 2030,” Tony Cripps said.
“This rebranding is not just a change in our name and visual identity, but a strong reaffirmation of our dedication to putting our customers first by prioritising their aspirations and ambitions, to innovating and promoting sustainability in all we do and to supporting Vision 2030 and key sectors of the Saudi economy,” Lubna Olayan, Chair, SAB said.
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