Standard Chartered bank has signed a multi-year deal to become an associated partner and the official banking partner of the DP World Tour.
The bank, which is headquartered in London and has a presence in 59 international markets, will benefit from branding across the tour’s media and digital platforms, as well as enjoying access to the tour’s hospitality services and exclusive Pro-Am experiences at tournaments.
Standard Chartered will also become an official tournament partner at the Singapore Classic and the BMW PGA Championship, which is a Rolex Series event. This gives them additional on-course branding opportunities, as well as golf clinics hosted by DP World Tour professionals at these tournaments.
DP World Tour Sustainability Initiatives
Simon Cooper, CEO of Corporate, Commercial & Institutional Banking and CEO of Europe & Americas, Standard Chartered, said: “We’re delighted to be partnering with the DP World Tour, the Singapore Classic and the BMW PGA Championship.
“Standard Chartered has a presence in Europe and the Americas, Asia, the Middle East and Africa, and through these tournaments, we will be able to offer exclusive golf experiences to our clients in several of the bank’s key markets. We’re also looking forward to working closely with the DP World Tour on joint sustainability initiatives throughout our partnership.”
Sustainability will be an important part of the partnership programme, with both organisations collaborating on projects that will support the tour’s Green Drive sustainability programme, which commits the tour to achieving net zero carbon emissions by 2040.
Guy Kinnings, Deputy Chief Executive and Chief Commercial Officer of the DP World Tour, added: “Standard Chartered is a global business with a presence in 59 of the world’s most dynamic markets. The DP World Tour’s truly global footprint and golf’s growing popularity, made us an attractive proposition to further build their brand across the globe, as did the fact that sustainability is such an important priority for both organisations.”
The DP World Tour is in the UAE this week on the last of its four-week swing which started with the Hero Cup in Abu Dhabi. This was followed by the two Rolex Series events – the $9 million Abu Dhabi HSBC Championship, followed by the $9 million Hero Dubai Desert Classic, which was won by the world No.1 Rory McIlroy on Monday.
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