Tanishq, the jewellery arm of Indian conglomerate Tata Group, is set to go for another round of expansion in the UAE, with opening two new branches.
The company is also drawing up plans for a GCC entry, with Qatar and Oman planned for the initial phase.
The first of the new Tanishq showrooms will be inaugurated on Monday at Dubai’s Karama neighbourhood, while the second one is slated to be opened in Abu Dhabi soon.
The Tanishq Karama outlet will be the company’s fourth exclusive showroom in Dubai.
“This has already been a landmark year for Tanishq in the UAE, as we already opened new stores, including a shop-in-shop at Dubai Mall, showcasing differentiated designs and delivering unparalleled customer service.
“Tanishq Karama will be another feather in our cap, and with the expansion into Abu Dhabi just around the corner, we are excited to sustain the momentum,” said Kuruvilla Markose, CEO – International Business Division, Titan Company Ltd – the parent company of Tanishq, said.
Markose said the company was also looking at an entry into the larger GCC market soon.
“GCC expansion is on the horizon for Tanishq and we are currently exploring strategic locations in Qatar and Oman. If all goes as planned we can expect to go regional in Q2, 2023,” Markose told Arabian Business.
Markose said the company has been enjoying a good customer response and good sales during the traditionally busy festival periods of Eid and Akshaya Tritiya and look forward to a warm customer welcome for its new showroom at Karama Shopping centre.
Combining traditional with contemporary, Tanishq’s exquisitely designed 2700 square-foot Karama store is to house exclusive jewellery collections in 18K and 22K gold and diamonds, solitaires, kundan, polki, and coloured stones.
Inspired by the architecture and temples of South India, the store’s interiors are equally noteworthy.
The expansion of its jewellery showrooms is part of Titan’s ambitious growth plans in the UAE, including setting up an international hub in Dubai to cater to the Middle East and other regions around the world.
Markose earlier told Arabian Business that the company was also planning to invest in getting the best talent to man its ambitious Gulf region expansion, and also generate employment opportunities across the Middle East region.
“As we expand our presence across our five categories of businesses, we will make significant investments [in the UAE and beyond in the MENA region] in world class, fully digital stores and off-course inventory. We will also invest in the best of human resources to provide our customers with the signature Titan and Tanishq experiences, thus creating employment opportunities across the region,” Markose had said.
Markose said the company has full faith in the strong potential of the UAE and GCC market and planned to add many more Tanishq stores in the region going forward.
As for its e-commerce expansion plans, Markose said the company is working with Jumia to increase its presence across Africa.
The company already has a major e-commerce presence across the GCC through Amazon.ae, Noon and Namshi.
Tanishq entered the Dubai market in 2020 with its first store at Meena Bazaar in the Bur Dubai neighbourhood.
Titan’s five business categories are watches, jewellery, eyecare, fragrances & accessories, and occasion-wear.
Follow us on
