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Sat 3 Sep 2016 10:21 AM

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German car giant hires new Middle East senior exec

BMW appoints new MidEast director of sales and marketing as regional car sales grow 11% in 2015

German car giant hires new Middle East senior exec
The fifth generation of the M3 is retailed at $112,022 and is around 80 kilograms lighter than its predecessor model.

German car giant BMW has announced the appointment of a new director of sales and marketing to drive growth in Middle East markets.

Dr Hamid Haqparwar will take up the new role in Dubai on October 1 and will succeed Ralf Bissinger, who will assume a senior management role in one of the biggest BMW Group dealerships in Thailand.

BMW said in a statement that Haqparwar has held a number of senior positions in different regions and the latest appointment heralds a return to the Middle East, where he spent a number of years as the head of product and price management before assuming the role as Area Manager for Kuwait, Oman, Bahrain and Iraq.

Johannes Seibert, managing director for BMW Group Middle East, said: "It's a great pleasure to welcome Hamid back to the Middle East where he has solid understanding of the diversity of the region, and considerable experience working closely with our importers. 

"Developing new perspectives from his roles in India, will also enable him to contribute to the strengthening of our position in the luxury automotive segment in the Middle East.   I look forward to welcoming Hamid as a member of our management team."

During Bissinger's tenure in the Middle East, the company witnessed double digit sales growth in the region. 2015 was a record year with over 33,000 cars delivered to customers, an 11 percent increase over 2014 figures.

In addition, BMW has witnessed importers across many markets undergo multi-million investment plans to cater for the growth of both the BMW and MINI brands.

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