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Fri 15 Jan 2016 01:37 AM

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German car giant posts 11% rise in MidEast sales in 2015

Luxury marque BMW says Abu Dhabi was best performing with more than 14,000 cars delivered

German car giant posts 11% rise in MidEast sales in 2015

Luxury German car maker BMW has announced that sales in the Middle East increased by 11 percent in 2015 compared to the previous year.

The company said in a statement that it sold a total of 33,516 BMW and MINI cars across 12 countries in the region.

The company witnessed growth in almost all markets, with Abu Dhabi performing the best in terms of sales with 14,100 cars delivered to customers, followed by Dubai, Sharjah and the Northern Emirates with 5,990 and Saudi Arabia 4,125.

Other strong performers included Kuwait with 2,845 and Qatar with 1,756 car sales. Meanwhile, the biggest individual growth markets came from Lebanon with a 42 percent increase, followed by Abu Dhabi with 36 percent, Jordan with 28 percent, Oman with 13 percent and Qatar with 10 percent sales growth.

Johannes Seibert, managing director for BMW Group Middle East, said: "Our year-end performance shows a healthy growth across the region, underlining the unwavering confidence that customers have in our brands. Our portfolio of exceptional cars with innovative technologies, as well as the excellent retail services offered by our importers, have proven the ideal combination and are all driving factors behind our success."

The brand's top-end models continue to be in demand, with the BMW X model family playing a key role in the brand's growth in the region, he added.

MINI also experienced a successful year in the Middle East with 1,806 cars sold across eight markets, a 12 percent increase on 2014 figures.

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