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Sat 27 Oct 2007 04:00 AM

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German pavilion will set new world record

Dubai's Big 5 exhibition will feature the largest ever German pavilion in the world.

Dubai's Big 5 exhibition will feature the largest ever German pavilion in the world. In line with the massive expansion of the construction industry throughout the Middle East, which has seen the region become one of the world's most important markets, Germany's representation at the Big 5 has grown consistently year on year. The German pavilion at this year's exhibition will cover 6,500 m2, making it the largest ever seen at a construction event.

In 2006, Germany's exports to the Middle East rose by 12% to a total value of $32 billion, with around 25% of those exports being machinery products. This growth follows substantial expansion in 2005, which saw Germany's overall exports increase by 22%, with machinery rising 66%.

"The figures are not a surprise as the UAE and the wider Middle East region has become more important, both in terms of business potential and also as a production location for various industries," said Bernard Walsh, managing director, DMG World Media. "Germany clearly has a leading position in the investment goods sector and has a high international reputation due to outstanding technology and design."

The German Pavillion at the Big 5 will give the trade visitors the opportunity to discover a wide range of the latest products and technologies available from leading German companies. German exhibitors, using the show as a platform to share their considerable international expertise with visitors, will be able to advise on the use of the right products for the right purposes.

Big 5 2006 was the largest building, building materials and construction exhibition ever held in the Middle East. It occupies 10 exhibition halls, the Al Multaqua Hall, the newly opened Zabeel Hall and The Pavilion at the Dubai International Exhibition Centre. Visitor attendance was 41,058 (up from 38,535 the previous year) - an increase of 6.5%.

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