Joe Ziadeh is the newly appointed VP for Memory Technology Middle East FZCO (MTC ME) handling the Xtreme brand, Brand Distribution Division, and memory and CPU business. As he embarks on a mission to make MTC a stronger force in the region what better time for Channel Middle East to "get to know" Joe Ziadeh...
What is your career history to date? How did you end up working in Dubai?
My career started as an IT manager in DHL, where I received most of my management skills and experience. Then I moved into business development for the CDP of SunONE (Sun Microsystems). Five years back, I accepted a challenging position in Dubai as general manager in a local company that I fulfilled successfully before jumping on board of MTC as vice president.
What do you enjoy most about working in the Middle East IT market?
This is an extremely fast growing and moving market where the challenge is to be one of the elements driving this growth and not chasing it. I enjoy the thrill of winning business the most and playing the part of advisor and consultant to our customers and partners, not just a traditional box mover.
What do you dislike most about working in the Middle East IT market?
A better description to me would be the compromise on quality time I can spend with my family and close relatives. This is topped by the increasing traffic while commuting in Dubai especially during rush hour. Being a very family oriented person who cherishes his wife and young daughter, I constantly strive to be with them.
How would you describe your management style?
My ideology of business is a replica of humans, where the company structure resembles a human body and the people working for that company are the soul. Leadership can only survive through the knowledge transfer you exert on your followers, while empowering them through delegation of responsibilities armed with the required authority. I simply look for achievers of the impossible.
What is the best deal you have ever closed?
There is no single deal that marks it all for me. However, the deal that I reflect the most on would be a project with OmanTel in association with Microsoft. It presented several challenges, especially in strongly positioning the company and products with the partner. We conducted several high level presentations and meetings in order to win the deal.
How do you like to relax outside of the work environment?
My release mechanism starts with a hug from my young daughter. My reward is the affection I get from my wife, and my satisfaction is from doing my favourite things like reading, playing golf and squash. I enjoy holiday travelling while in the company of my family but always long for the rest of “Home Sweet Home.”