Pure Storage, the IT pioneer that delivers the world’s most advanced data storage technology and services, will showcase “a series of recent innovations” at GITEX 2022 in Dubai.
The US-based technology company will demo Evergreen//One, Pure Fusion, Portworx Data Services and FlashArray//X, all of which are “intuitive, green and enable businesses to innovate at scale,” Pure Storage said in a statement.
These innovations, will help organisations to “uncomplicate storage forever,” the company said.
Visitors to the Pure Storage stand will have a chance to experience and interact with the latest solutions across different themes, the statement said.
“The accelerated pace of digitalisation in the Middle East has been underpinned by the flexibility and convenience of modern as-a-service offerings,” Pure Storage’s regional vice president of the Middle East and Emerging Africa region, Omar Akar said, adding the data storage industry at large “has not matched this pace of innovation.”
Akar said: “Legacy solutions remain complex, lack agility and flexibility and aren’t innovative enough to meet the data requirements of modern businesses. Pure continues to disrupt the storage industry with uncomplicated technology that enables transformation in a sustainable and cost-effective manner.”
Through GITEX, Pure Storage aims to use the platform to engage with regional customers, prospects and partners on two fronts, Akar added.
GITEX 2022 will run from October 10 to 14 at the Dubai World Trade Centre (DWTC).