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Sun 20 Aug 2006 04:00 AM

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Global 3PL Player

Maersk Logistics has marked its tenth anniversary in the United Arab Emirates by announcing plans to expand its presence in the region.

|~|maersk.jpg|~|Sandeep Sahae, senior general manager, freight forwarding services, Maersk Logistics|~|Maersk Logistics is currently celebrating its tenth anniversary in Dubai. Although the company initially entered the region with small-scale operations in 1996, it has since diversified its portfolio of services and opened a number of offices throughout the Middle East, including Bahrain, Jordan, Kuwait, Oman, Qatar, Iran and Saudi Arabia.

The international company, which is part of the A.P. Moller – Maersk Group, now offers a range of customised and integrated solutions, covering warehousing and distribution, supply chain management and freight forwarding services, such as ocean freight, airfreight, and landside services.

“From our offices in the Middle East, we can help customers to exploit new opportunities by optimising their supply chains, whilst utilising the global network of Maersk Logistics International,” says Sandeep Sahae, senior general manager, freight forwarding services, Maersk Logistics.

The company has targeted a wide range of different industries in the region, including retail, electronics and fast moving consumer goods (FMCG). “Our customers are mainly international companies with a presence in the Middle East. They understand the benefits of the region’s logistical infrastructure,” says Sahae. “As a global logistics provider, we aim to offer innovation and value within their chosen industry vertical.”

Maersk Logistics is determined to create long-term relationships with clients. In addition to servicing the customer’s existing supply chain requirements, Sahae and his team advise companies on evolving logistics trends in the Middle East. “We want to ensure customers remain at the forefront of their industries in terms of service, reliability and unit cost to serve.”

One of its recent signings in the Middle East is Abu Dhabi Polymers, which has awarded Maersk Logistics a supply chain consultancy contract. As part of the deal, Maersk Logistics will provide a six-month consultancy service focusing on cost efficiency and achieving short lead-times throughout the supply chain. The logistics strategy will also help Abu Dhabi Polymers market its products in key markets, such as the Middle East and Asia-Pacific.

Maersk Logistics aims to adopt a fact-based consultancy approach for Abu Dhabi Polymers, which will capitalise on its supply chain management experience and access to a global network of industry experts. The study is being managed from Dubai to enable constant liaison between Abu Dhabi Polymers and Maersk Logistics.

“The methodology for the consultancy service is based on the principles of a specific supply chain development programme, which has been developed by Maersk Logistics,” says Sahae. “This is a unique value proposition for clients, as it offers access to in-house modelling tools and consultancy with practical solutions and recommendations.”

In the future, Maersk Logistics is planning to further support its service offering by commissioning its own warehouse facility in Dubai. “At the moment, we outsource warehousing facilities in Jebel Ali on behalf of customers, which includes ambient and temperature controlled storage solutions,” concludes Sahae. “In the future, we will have our own warehousing facility. We want to learn from the experience of other Maersk Logistics offices around the world and implement something that is viable for this region. It is a very exciting stage for us and should open new doors.”||**||

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