By Andy Sambidge
World's largest group of independent hotel brands relocates from Geneva to Dubai
Global Hotel Alliance, the world's largest alliance of independent hotel brands, has relocated its head office from Geneva to Dubai.
The group currently encompasses 18 member brands including founding the Omni, Kempinski and Pan Pacific brands.
By July, when newest member Rixos Hotels joins, the alliance will have over 80,000 rooms across 59 countries.
Based on the airline alliance model, Global Hotel Alliance brings together independent, upscale and luxury hotel brands to deliver a multi-brand loyalty programme, GHA Discovery, which has over three million members.
Christopher Hartley, CEO, Global Hotel Alliance, said: "Dubai is the modern hub of hospitality, which is evident from the presence of all the major brands in the region, and the growth and development that the city is currently experiencing."
He added: "Geographically, Dubai is well positioned to communicate with our member brands, which span many different time zones across the world... Dubai is a city rich in resources, blooming with the next generation of talent and so it seemed a natural home for Global Hotel Alliance."
Helal Saeed Almarri, director general of Dubai's Department of Tourism and Commerce Marketing and CEO of Dubai World Trade Centre, welcomed the arrival of Global Hotel Alliance in Dubai.
"Coming so soon after the beginning of the Emirates and Qantas partnership, the relocation of Global Hotel Alliance from Geneva to Dubai is one more affirmation that Dubai is now seen as a centre of global tourism and a strategic location from which to access key growth markets.
"A number of their member brands already have hotels in Dubai and with Global Hotel Alliance now located in the Emirate, the other members will have more opportunities to see the business proposition Dubai holds for them."