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Mon 16 Jul 2007 09:48 AM

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Going for Gold

Vice Versa International has launched a Gold version of its smart chip loyalty card for visitors to Dubai.

Vice Versa International has launched a Gold card version of its smart chip loyalty card programme for regular premium travellers visiting Dubai.

The personalised Vice Versa Gold card is a visitor loyalty card, which enables the cardholder to earn up to 20% cash-back in Card-CashTM on purchases in partner outlets in Dubai, which can be spent instantly on the next purchase with Vice Versa.

"We are delighted to announce that the very first Vice Versa Gold cards have been issued and are pleased to see interest from Silver card upgraders as well as those who are regular visitors to Dubai and are applying directly," said Kira Milan, managing director of Vice Versa International.

"The Gold card takes Vice Versa into the realms of customer loyalty whereby we build a profile of each card user to be able to communicate with them. In this way we can help Gold card users make the most of Vice Versa during their stay."

Vice Versa works with a network of more than 250 partner outlets, enabling the card user to enjoy rewards whilst shopping, dining, playing golf, relaxing at a spa, sightseeing and enjoying other travel services.

Partners include brands such as Hugo Boss, Kenneth Cole, Tommy Hilfiger, BCBG MAXAZRIA, Porsche Design, Jacob&Co, Calvin Klein, as well as some of the city's premium restaurants and services.

The Vice Versa programme was launched in May at the Arabian Travel Market in Dubai, with a welcome package containing a premium guide to Dubai and a Vice Versa Silver card, designed for the short-stay visitor.

Silver card users can upgrade their card and transfer Card-Cash balance to a Gold card, extending its validity for a further two years, and frequent travellers to Dubai can also choose to jump the Silver card step and visit www.viceversacard.com and apply for a Gold card directly.

Gold card users can check their Card-Cash balance online by logging into the exclusive Gold card section on www.viceversacard.com.

Each Gold card user will be kept up to date with information on the Vice Versa programme and the additional rewards they can enjoy when visiting Dubai.

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