By Tamara Pupic
Google MENA and in5 partner to help SMEs develop and reach bigger markets online in an effective manner
Google MENA and in5 have teamed up to help local businesses increase their online presence by utilising online tools such as Google AdWords.
in5, the innovation centre launched by Dubai Internet City (DIC), partnered with Google to organise a workshop for SMEs from across DIC and TECOM Investments’ business communities on how leverage online presence to grow a business.
Titled Grow your Business on the Web, the workshop provided an ideal platform for SMEs learn about the different online tools available to them and connect with Google Partners who are certified vendors of similar products.
Speaking at the event, Majed Al Suwaidi, managing director of Dubai Internet City and Dubai Outsource Zone, said: “Google has played a major role in driving the online presence of SMEs and increasing understanding about the importance of being on the web for any business.
“Given the rising number of SMEs in the UAE, who play such an instrumental role in contributing to GDP as well as wider creativity and enterprise, it is of the utmost importance that SMEs are educated about the different opportunities and products available to them.”
A recent research by Dun and Bradstreet, a Fortune500 company providing commercial data to businesses, stated that over 86 percent of the UAE’s employment opportunities in the private sector were from its nearly 300,000 SMEs.
With only 18 percent of the UAE businesses being online, as revealed by a Google survey last year, there is a significant room for growth
With the emirate’s internet penetration rate of 88 percent in the UAE, it is vital that businesses create a robust online presence.
Commenting on these figures, Shant Oknayan, Google Marketing Lead for SMEs in the Middle East and North Africa said: “Small businesses in the region are missing a great economic opportunity by not embracing the web and reaching out to customers online.
“We want to help them leverage the web and maximise its benefits.”
wow. only 18% of the businesses online? That's lot of room to grow for online entrepreneurs :D
I wonder what tools Google is going to provide. They have already done great with tools like google analytics, google ads and google keyword planner.