Food and beverage company Gourmet Gulf on Monday announced the launch of four new F&B franchise partnerships for the Gulf region as part of its expansion strategy.
The brands include Texas De Brazil, a fine dining Brazilian steakhouse and Panda Express, the largest fast casual Asian restaurant chain in the world, serving gourmet Chinese food.
In addition, Gourmet Gulf said it brings to the region Dalloyau, a high-end Parisian café concept, and Azkadenya, a restaurant founded and grown in Jordan, serving a contemporary version of traditional Arabic cuisine from the region.
Gourmet Gulf currently holds the exclusive development and franchise rights to top-tier brands including California Pizza Kitchen, Morelli’s Gelato, YO! Sushi and Hummingbird Bakery.
Sami Daud, executive chairman of Gourmet Gulf, said: “The food and hospitality industry in the Middle East continues to grow at one of the fastest rates in the world, and while the opportunities are significant in the region, there is increasing demand for effective and experienced operators on the ground.
"Gourmet Gulf continues to be partner of choice for some of the world’s most successful F&B brands, whether niche or mainstream, and our latest range of partnerships is testament to that.”
He said the company's expansion plan aims to deliver over 100 outlets in operation by 2020.
A joint venture partnership in late 2013 with Majid Al Futtaim Ventures - the project development arm of retail, shopping and entertainment giant Majid Al Futtaim, is further enabling Gourmet Gulf to scale operations and expand in the region.
The company expects to open 14 additional outlets this year focusing its expansion in UAE and Saudi Arabia, followed by a further 18 outlets in 2015.
“We are increasingly being approached by highly successful international brands looking to establish operations in the region,” said Daud.
Gourmet Gulf said it employs more than 1,000 people and is expected to almost double its restaurant base in the next 12 months.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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