We noticed you're blocking ads.

Keep supporting great journalism by turning off your ad blocker.

Questions about why you are seeing this? Contact us

Font Size

- Aa +

Wed 23 Sep 2009 04:00 AM

Font Size

- Aa +

Growth in the gulf

Following his recent appointment as Geodis Wilson's managing director in the United Arab Emirates, Sascha Geiken explains how his team is planning to conquer the local market for logistics services.

Growth in the gulf

Following his recent appointment as Geodis Wilson's managing director in the United Arab Emirates, Sascha Geiken explains how his team is planning to conquer the local market for logistics services.

Can you summarise Geodis Wilson's position as a logistics service provider?

Geodis Wilson is part of the Geodis Group, which has around 26,000 employees in total, spanning 12 countries around the world. We're currently ranked as one of the top five players in the European transport and logistics market, while a recent study by Armstrong & Associates has placed our company in the eighth position on a global basis.

What factors have contributed to the company's success?

I believe the Geodis Wilson team has a tremendous amount of creative and entrepreneurial spirit, which has helped to fuel our growth around the world, including the Middle East. We are constantly expanding our network, launching new services and securing more capacity with carriers. This way, we can provide our clients with more choices and a higher standard of service.

What type of supply chain services are currently being offered to your customers in the Middle East?

Geodis Wilson can provide companies in the region with a seamless and integrated supply chain solution, which combines global freight management with a variety of e-services and value-added solutions. For example, this could include multi-modal options for the transportation of shipments, together with customs clearance, packing and labelling, warehousing and storage, and even logistics insurance. In addition, customers can make bookings or keep track of their supply chain operations using our e-service infrastructure. This gives them the power to access their data, make quick decisions and get clients and suppliers on the same wavelength.

How important is the Middle East as a market to your global operations?

The region has continued to emerge as a popular destination for supply chain activities and we have selected Dubai as a strategically located hub for both contingent markets and door-to-Africa shipments. More importantly, the emirate has also become one of the three major sea and air cargo hubs within our network. To reinforce this development, a number of new management appointments were announced in the United Arab Emirates earlier this year, including my position as managing director for operations in this country.

What are your primary objectives as managing director of the company?

I am based at the regional headquarters for Geodis Wilson in Dubai and have responsibility for customer relations in the Middle East. In addition, I will overlook the long-term growth of our freight management and supply chain services, with a team of approximately 70 employees in Dubai and Abu Dhabi.

Do you have previous experience in the region?

I actually started my career in 1995 working for Exel in Germany. However, since this time, I have also worked in the Middle East with a number of leading companies, such as Al-Futtaim Logistics and IJS Global.

What other appointments were revealed as part of the local management team?

Another four members were introduced to the management team in Dubai. This included Casmiro Sequeira, who has been appointed branch manager in Dubai Cargo Village, with responsibility to develop our airfreight and sea-air business. In addition, Mohammed Saquib, who worked for Al-Futtaim Logistics, joined as seafreight manager, while Kiran Menezzies took the role of dedicated account manager for the healthcare sector. Finally, Francois Coron was hired as industrial projects director for the Middle East and India, joining us from Panalpina.

How do you plan to develop your regional operations in the future?

We have finalised a number of growth strategies in the Middle East region for the coming years. The United Arab Emirates, Kuwait and Saudi Arabia are important markets and we will continue to develop the best platform to support the logistics needs of customers. We are looking into new offices in Abu Dhabi and Saudi Arabia, as well as strengthening our existing office in Kuwait. Finally we are investing in logistic solutions for both the healthcare and pharmaceutical industries.

What are your general predictions for logistics in the Middle East?

From a strategic point of view, I think it will be important to have a strong presence in this region, because this market will develop and grow further in the future.

Arabian Business: why we're going behind a paywall

For all the latest transport news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
Real news, real analysis and real insight have real value – especially at a time like this. Unlimited access ArabianBusiness.com can be unlocked for as little as $4.75 per month. Click here for more details.