By Andy Sambidge
Occupancy and average room rates boosted during first six months, says STR Global
Middle East hoteliers have reported improving occupancy and average room rates (ADR) boosted by double-digit demand growth for the first half of 2012, STR Global said on Tuesday.
Its latest data for June showed that Muscat, Oman's capital, rose 34.1 percent in occupancy to 51.6 percent, posting the largest increase in the region.
However, the data also showed that hotels in Doha ended the month with the largest occupancy decrease, falling 11.8 percent to 49.4 percent.
STR Global said Dubai achieved the largest ADR increase, rising 9.8 percent to $170.07.
The Middle East/Africa region reported mostly positive performance results in June.
The region’s occupancy increased 8.7 percent to 58.2 percent during the month, its average daily rate fell 1.8 percent to $136.16 and its revenue per available room (RevPAR) rose 6.8 percent to $79.22.
Year-to-date 2012, the region reported a 9.4 percent occupancy increase to 60.6 percent, a 1.5 percent ADR decrease to $162.37, and a 7.7 percent rise in RevPAR to $98.38.
“Middle Eastern hoteliers reported improving occupancy and average room rates boosted by double-digit demand growth for the first half of 2012 compared to the first six months in 2011”, said Elizabeth Randall, managing director of STR Global.
“The occupancy and average room rate for the first half of 2012 is, however, still behind its peak performance of the first six months in 2008. For the first six months of 2008, the region achieved 70.9 percent occupancy and rate of $235.64."
She added that the region saw the highest increase in new room supply compared to the other world regions since 2008.
The STR Global data also showed that despite the occupancy rate increase, Muscat's ADR fell by the most (13.3 percent) in the Middle East to $152.90.
It also showed that hotels in Jeddah, Saudi Arabia posted a RevPAR increase of 18.2 percent to $195.70 while RevPAR in Dubai rose 18 percent to $125.25 and Muscat was up 16.3 percent to $78.87.
Abu Dhabi fell 15.4 percent in RevPAR to $66.13, reporting the largest decrease in that metric in the region.
Earlier this month, it was reported that the Middle East saw a one percent increase in international tourist arrivals in the first four months of 2012 compared to the same period last year.
According to new figures released by United Nations World Tourism Organisation, the region lagged global growth of five percent.
The Middle East lost five million tourists last year due to the impact of the Arab Spring.For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.