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Sun 15 Jan 2006 04:00 AM

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Gulf PR experts urged to attend Cairo conference

Public relations professionals from around the Gulf are being urged to attend this year’s International Public Relations Association’s annual conference being held in Cairo, after organisers revealed that representation from the region was low.

Public relations professionals from around the Gulf are being urged to attend this year’s International Public Relations Association’s annual conference being held in Cairo, after organisers revealed that representation from the region was low.

More than 200 practitioners from across the world will descend on the Egyptian capital for the two-day conference, the second time it has been held in the city.

The event will also see the inauguration of Loula Zaklama, president and managing director of Cairo-based RadaResearch & Public Relations, who will become world president of IPRA in 2006.

A spokesman from RadaResearch, which is also organising the event, said it wanted to see more PR professionals from the region attending the event.

He said: “We would like as many delegates from the Gulf to attend the conference. Representation from the region could be better.”

Called “Reputation Management in a Changing World”, the conference, which runs from 22 to 24 January, will include speeches, workshops and panel discussions on a range of different topics affecting the industry.

Sean Cleary, managing director at Strategic Concepts, will deliver the keynote address. Other speakers include Andrew Pharoah, head of Hill & Knowlton Corporate Practice EMEA, and Mike Love, senior director of communications at Microsoft EMEA.

“This conference represents the most important annual event for public relations professionals,” said Zaklama.“In addition to the fact that the topics discussed are of great concern to public relations executives, the format of the conference ensures that maximum interaction and networking takes place among the participants.”

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