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Wed 23 Nov 2016 12:37 PM

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Gulf shoppers gear up for 'White Friday' sales bonanza

UAE-based Jadopado.com expects 500 percent increase in sales

Gulf shoppers gear up for 'White Friday' sales bonanza
Ronaldo Mouchawar, CEO and co-founder at SOUQ.com expects to sell 1 million items via website and mobile app during the four-day extravaganza.

GCC e-commerce website Souq.com has launched 25,000 new deals as it commences the annual ‘White Friday’ sale from Wednesday to Saturday.

At least one million items are expected to be sold during the four-day shopping festival starting today, Souq.com said.

The White Friday sale applies across the whole of the GCC and Egypt and Souq.com claimed that all records are set to be broken this year following the unprecedented sale of 600,000 items in the 2015 sale.

It said it expects to sell more than 100,000 mobile phones, 100,000 health and beauty products and 50,000 items within its new fashion apparel and shoes category.

Souq.com said it also expects to sell thousands of chocolates, detergents, toiletries and hairdryers for the first time following the launch of a new FMCG (fast moving consumer goods) category on the website earlier this year.

Over 50 percent of sales are expected to be made up of non-electronics, the company said, and, for the first time, it aims to dispatch all goods to the UAE within 48-72 hours.

In Saudi Arabia, which has the largest number of e-commerce shoppers in the region, Souq.com has partnered with Careem for additional support in fulfilling delivery requests.

It has also partnered with Visa to offer 10 percent of all discount deals purchased using credit card during the 2016 sale.

Ronaldo Mouchawar, CEO and co-founder at SOUQ.com, said: “After smashing all online shopping records during a momentous White Friday 2015, this year we have prepared for the largest ever online shopping festival with an anticipated 1 million items expected to be sold via our website and mobile app during the four-day extravaganza.

“Today’s new generation of digitally savvy online shoppers use smartphones to do their research on pricing, to make sure they are getting the best possible price point for their desired purchase.

“Souq.com is utilizing the factory-to-consumer model in order to make globally revered brands more accessible to our customers, at the most competitive prices.”

UAE-based Jadopado.com, meanwhile, said it expects a five-fold increase in sales over the weekend.

"We expect an increase of up to 500% in sales," said Omar Kassim, CEO of Jadopado.
"The iPhone 7 and the Google Pixel should be a couple of our highest grossing
products."

Kassim said Jadopado, which will have in excess of 1,500 of
its sellers' hottest selling items on sale over the 'Black Friday' weekend, was the first e-commerce retailer to hold a sales event around the US Thanksgiving holiday.

"We love it, and I think customers globally have fallen in
love with it. I think it's great that the region's finally caught on. We first
did Black Friday [as it was known] back in 2011. With e-commerce driving the way
forward! Retail better watch out."

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