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Tue 17 Jun 2008 10:03 AM

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Hamleys to enter the Middle East

The renowned toy retailer from the UK will open shops across the Middle East in its first move outside Europe.

Hamleys is set to open stores in Jordan, the UAE and eventually across the GCC, as part of its first expansion drive outside Europe.

The UK's famous toy retailer announced its plan during a press conference in Amman under the patronage of H.E. James Watt, the British Ambassador to Jordan and in the presence of Hamleys' UK trading director Paul Currie and the CEO for Hamleys Jordan, Emad Bukhari.

"We are delighted to bring the magic of Hamleys to the Middle East. Opening Hamleys outside Europe for the first time is a very big step for us. We are looking forward to receiving positive feedback from the customers," said Currie.

"Hamleys is renowned worldwide as one of the finest retailers for children's toys. We are aiming at having Hamleys offer customers an enchanting experience not only for the kids but also for the whole family."

The stores will offer hundreds of different gifts and toys for all ages, including a wide range of classic favorites such as Hamleys' branded soft toys and animals, pre-school toys, family and travel games, outdoor activity tools, educational toys, arts and crafts.

Founded in 1760 by William Hamley, Hamleys' 188-196 Regent Street flagship store boasts seven floors of toys and attracts five million visitors annually. The renowned toy store has garnered an international reputation for spectacular window displays, a magical atmosphere and a huge choice of products.

The arrival of Hamleys to the Middle East is part of the famous toy store's ambitious strategy to grow internationally.

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