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Sat 11 Jun 2005 04:00 AM

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HDS names new EMEA boss

Storage solutions vendor Hitachi Data Systems has unveiled Michael Väth as its new Europe, Middle East and Africa (EMEA) boss. Väth’s brief is to boost sales and increase HDS’ marketshare across the region.

Storage solutions vendor Hitachi Data Systems has unveiled Michael Väth as its new Europe, Middle East and Africa (EMEA) boss. Väth’s brief is to boost sales and increase HDS’ marketshare across the EMEA region. In his new role as senior VP and general manager for HDS EMEA, country managers and heads of other functions including marketing, finance and operations will report to Väth.

Väth brings more than 20 years sales and management experience in the IT sector to his new role with more than seven years of that period spent working specifically in the storage market. Väth will report in to Scott Genereux, executive VP and general manager of worldwide sales, channels and support at HDS.

“Michael’s recent experience was with StorageTek, NCR, Olivetti, and Bull, where he received rapid promotions and met substantial revenue and profit targets,” said Genereux. “He is a dynamic leader who is a problem solver and results-focused and has developed strong and successful international teams. Michael will bring fresh ideas and new insights to our business.”

“I am delighted to have the opportunity to lead the team in EMEA towards strong profitable growth and market share gains in the coming years,” said Väth. “In the past years, I have watched HDS emerge as the industry thought leader, developing a comprehensive suite of application optimised storage solutions that deliver value to customers. These solutions offer a truly innovative response to the needs of the enterprise sector and small and medium businesses alike.”

Väth carved out a strong reputation during his time at StorageTek joining as regional manager for Germany, Switzerland and Austria before being promoted to EMEA VP and general manager just one year later.

As boss of StorageTek’s 1,500 strong EMEA team Väth strengthened the vendor’s go-to-market model playing a major role in the development of an indirect channel to supplement the existing direct sales efforts.

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