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Tue 24 Jul 2018 04:05 PM

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Olympic legend Michael Johnson to launch fitness brand in Dubai

Michael Johnson Performance will open its doors in October at Mina Rashid with a sports facility for athletes and fitness enthusiasts of all levels

Olympic legend Michael Johnson to launch fitness brand in Dubai

Michael Johnson Performance (MJP), an internationally recognised leader in athletic development and improvement, has announced its launch in the Middle East.

Founded by Olympic champion sprinter Michael Johnson, MJP Dubai will open its doors in October at Mina Rashid with a sports facility for athletes and fitness enthusiasts of all levels.

The 38,750 square feet facility will offer members individual personal training sessions, group fitness classes, sports medicine and nutrition, and athletic development programs for young athletes, and high-performance training programs for professional athletes, all under one roof.

Coupled with world-class trainers, MJP Dubai said it will provide a range of programs for people of all ages to improve their fitness or athletic performance through a scientific and data driven approach.

Global trade enabler DP World and MJP Dubai are joint venture partners in the project.

Johnson, a four-time Olympic gold medallist, said: “I’m extremely pleased for this opportunity, to partner with a global organisation like DP World. The MJP brand is also a global one and it’s exciting to see another significant expansion in our growth journey.

"The state-of-the-art facility in Dubai is the region’s first sports performance training and fitness center and it will enable every athlete to achieve their potential, regardless of age, gender, limitation, sport or natural ability.” 

Expanding its global footprint, this will be MJP’s first physical presence outside the of the United States since its establishment in 2007.