US-based fitness experience app ClassPass will launch in Dubai in October, when it will offer members one months’ free exercise classes to mark its introduction.
The launch in Dubai is part of its global expansion plans, which will see it open in seven new cities by the end of this year. It follow the firm’s debut in Singapore last month.
The company was established in New York City in 2013 and today operates in over 50 cities worldwide, with an existing global network of more than 10,000 studios and gyms available on its platform.
During a visit to Dubai, Fritz Lanman, CEO of ClassPass, said the launch comes as studio fitness is growing in the Gulf city.
“Dubai is a fast-paced and dynamic city where studio fitness is booming. We are excited to bring a completely different model to the market that we think is best for both consumers and studio partners," he said.
ClassPass’ Dubai membership aims to offer residents with entry routes into high-level premium gyms and studios, Lanman added.
Residents will be able to book fitness classes ranging from CrossFit to yoga or boxing, through a centralised app. They can choose from membership options with set monthly fees.
The expansion of ClassPass into Dubai follows the closing of its recent funding round, which saw it secure $85 million in series D financing led by Singapore-based investment firm Temasek. Since its inception, ClassPass has secured total funding of $255m.For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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