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Mon 24 Jun 2019 02:02 PM

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Indian fitness brand picks Dubai for first overseas foray

Cure.fit launches first fitness centre in Dubai and plans to expand across the UAE by the end of 2020

Indian fitness brand picks Dubai for first overseas foray

India-based integrated healthcare platform cure.fit has entered the lucrative Dubai market, its first foray into the international market.

The Indian fitness chain has made a soft launch in Dubai by opening in first fitness centre, cult.fit in Dubai at Palm Strip Mall, the company said in a statement.

“Dubai is our first international launch. We have plans for opening 10 more Cult centres in 2019 and many more planned across the emirates by 2020,” said Ankit Nagori, co-founder of cure.fit.

“The growing awareness about healthy living and beating obesity amongst the Dubai population, besides the significant shift in demand from traditional gyms to newer group workout formats has been the key thrust for cult.fit to launch in Dubai,” Nagori added.

The company said it was hopeful of making its brand a big success in Dubai and elsewhere in UAE because of its USP of offering access to multiple formats through one subscription.

“One subscription gives the customer access to multiple formats like strength conditioning, boxing, HIIT, Yoga, dance fitness and even a celebrity workout HRX by Bollywood icon Hrithik Roshan,” a communication executive associated with the company told Arabian Business.

The Bengaluru-headquartered company was founded in 2016 by Mukesh Bansal and Ankit Nagori with the aim to address preventive healthcare.

Cure.fit has 160 centres spread across six cities in India and has plans to open 800 centres across 50 Indian cities by 2020.

The start-up, grown through its acquisitions of Fitness First, cult and tribe, is funded by leading investors including Accel Partners, Kalari Capital, Ratan Tata and IDG Venture. Cure.fit has so far raised over $200 million in funding.

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