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Sun 20 Oct 2019 02:55 PM

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India's Dr Batra's Healthcare reveals Middle East expansion plans

Homeopathy expert is looking at opportunities in Saudi Arabia and Oman, as well more clinics in the UAE

India's Dr Batra's Healthcare reveals Middle East expansion plans

Founder and chairman Dr Mukesh Batra said they are eyeing up opportunities in Saudi Arabia.

Dr Batra’s Healthcare, which has clinics in Dubai and Abu Dhabi, is to expand across the Middle East region.

The company, which has 225 clinics in five countries and a presence in its native India in 133 cities, has been operating in Dubai Healthcare City, offering its homeopathic treatments, for the last ten years.

It has three further clinics in Dubai and recently opened its first clinic in Abu Dhabi. While the company has had a presence in Bahrain for the past three years.

Founder and chairman Dr Mukesh Batra revealed that further clinics will be opened in December in Athens, Greece and in the Estonian capital Tallin; in addition to his three clinics already operating successfully in London.

But it is the Middle East where his focus currently lies, starting with adding a greater footprint in the UAE.

He said: “We’re seriously looking at entering one or two more cities in the UAE first because we are not in Al Ain, we are not in Sharjah. There are certain areas where we are still looking at growing also in the UAE.”

Saudi opportunities

Dr Batra said they were also eyeing up opportunities in Saudi. “We’re looking at entering Saudi now. We are looking at regulations because that is a challenge there.” And he said they were working with the Khimji group in Oman for potential openings in the sultanate. Egypt is also on the horizon.

He said: “This is what we’re looking at in this region. I don’t believe we have enough presence here because there’s a lot more that we can do.

“Popularising a new system of medicine is always a challenge because while it’s very well known in India, and our branding is very well known, to establish a brand in a new country is not easy. And in healthcare you need ten years to put out happy ambassadors that give you positive word of mouth.”

Dr Batra revealed that when they started in Dubai ten years ago, clients were predominantly Indians and Bangladeshis, who were familiar with the brand in their home countries.

However, he said: “Today, I’m happy to say that in this period of ten years we have almost 30 percent of our patients are locals, so they are Arabs or Europeans, and 70 percent are NRIs.”

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