By Staff writer
Mediclinic Middle East says it has collaborated with GEMS Education to distribute books to children
Mediclinic Middle East has launched a number of initiatives this month as part of Breast Cancer Awareness Month to raise awareness of the importance of self-examination.
One of them, a book called ‘Mary had a little Lump’, reaches out to busy mothers.
Mediclinic Middle East said it has collaborated with GEMS Education to distribute books to children, empowering them to take home a very important message for their families.
The breast cancer awareness message was weaved into the children’s story book to get the family’s attention, get them thinking about and discussing the importance of having regular check-ups.
Breast screening can detect cancer in its earliest stages when it’s easier to treat.
“The chances of treating breast cancer successfully are very high if it is detected early. At Mediclinic, we are keen to support initiatives such as these which encourage women to undertake regular self-examination, be aware of changes in their breasts and undergo screening checks,” said Dr Pietie Loubser, chief clinical officer, Mediclinic Middle East.
During October, Mediclinic Middle East is offering women aged 40 and above a free health consultation at its branches in Dubai, Abu Dhabi and Al Ain. During the consultation with the doctor they’ll also evaluate any family history. Patients were also offered 50 percent off on any mammogram or ultrasound advised.