By Lubna Hamdan
Around 35 percent of UAE residents choose new fragrances based on samples or magazine articles
Heathrow has revealed the most popular scents and perfumes trends in the UAE through a new global fragrance report and survey highlighting the purchasing trends of passengers travelling through the UK’s hub airport, which sells around five bottles every minute.
The most popular ones proved to be jasmine, lavender, rose, vanilla and sandalwood, with scents such as cinnamon and ginger being the most popular among Emiratis.
Subsequently, the top selling perfumes in the gulf country were Tom Ford’s Black Orchid, Guerlain’s Santal Royal and YSL’s Oriental Collection.
The survey also showed 35 percent of UAE residents (and 39 percent of women in the UAE) choose new fragrances based on samples they’ve smelt or magazine articles they’ve read.
However, it revealed only 6 percent of residents are attracted by celebrity endorsements of particular fragrances.
Furthermore, around 33 percent of women in the UAE said they have tried a new fragrance because they love to experiment, while 26 percent of men said they have tried a new perfume after smelling it on a relative or friend. Nostalgia also played a role in the choosing of fragrances, with 14 percent of UAE residents still wearing a fragrance they were first given by a loved one.
Almost half of residents, around 46 percent, said they have multiple go-to fragrances, which they choose to wear on different occasions.
Heathrow also revealed travelling outside the UAE inspired one in five (19 percent) of residents picking a new fragrance before heading off to new shores, while one in ten people (10 percent) change their signature scent when entering a new relationship or starting a new job (11 percent).
As for Gulf countries such as Qatar, the most popular perfumes proved to be YSL Oriental Collection, Dior Sauvage and Giorgio Armani Prive Rose D’Arabie.
In Kuwait, the most popular ones were Guerlain Santal Royal, YSL Oriental Collection and Dior Sauvage.
The airport has also revealed an installation of a giant floral map of the world made using 2,000 fresh flowers. Located in Terminal 5, it was created by luxury florist Larry Walshe.