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Sat 5 Mar 2016 01:02 AM

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Hilton says to debut Embassy hotel brand in Middle East

Region's first upscale Embassy property will open in Riyadh under deal with Hamad Abdulaziz Almousa Trading Group

Hilton says to debut Embassy hotel brand in Middle East

Hilton Worldwide and Hamad Abdulaziz Almousa Trading Group have announced the signing of a management agreement to open Embassy by Hilton Riyadh King Fahd Road, introducing the upscale Embassy by Hilton brand to the Middle East.

"We have been looking for the right opportunity to debut Embassy by Hilton in the region and believe Riyadh makes for a great fit," said Carlos Khneisser, vice president of development, Middle East and North Africa, for Hilton Worldwide.

"With over 20 years of experience in Saudi Arabia, we are now operating or developing 38 properties with more than 85 percent of our pipeline under construction - remarkable progress that puts us at the forefront of the industry."

Embassy by Hilton Riyadh King Fahd Road will feature 250 guest rooms and be located in close proximity to the upcoming King Abdullah Financial District.

In addition, Embassy by Hilton Riyadh King Fahd Road will offer a large multi-function meeting room with two conference rooms and a boardroom. The hotel will feature an all-day dining restaurant and lobby lounge. Other facilities include a spa, indoor pool, prayer room and salon.

Riyadh, traditionally a destination for business travellers, is increasingly popular with families staying for leisure purposes owing to its shopping malls, museums and historical sites. The capital city also expects to see its airport's capacity raised from 14 million to 25 million passengers a year once planned expansions are complete, making it a hub for travel to Saudi Arabia.

"We are pleased to be continuing our partnership with Hilton Worldwide; in previous years we have signed agreements to open two hotels in Al Khobar," said Hamad Abdulaziz Almousa, the owner of Hamad Abdulaziz Almousa Trading Group. "Embassy by Hilton is a firm favourite in the United States and with this signing, we look forward to bringing the brand to the Middle East for the first time."

Hilton Worldwide currently has 10 hotels operating in Saudi Arabia and is set to more than triple its presence in the country with a further 28 hotels under development, including Conrad Makkah which is set to open in Spring 2016.

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