By Gemma Greenwood
Lufthansa's holiday division offers European getaways to UAE residents.
German airline Lufthansa's new outbound holidays division, HolidayEurope, has launched its first brochure featuring five key European destinations.
The launch of HolidayEurope signifies the first time customers have been able to buy a Lufthansa-branded package holiday from the UAE.
"With such cultural diversity across Germany, Austria, Italy, Switzerland and the United Kingdom [the five featured destinations], deciding where to go on holiday in Europe can be a [hard] choice to make for our customers," said Uwe Wriedt, general manager passenger sales UAE & director Gulf & Pakistan, Lufthansa German Airlines.
"With HolidayEurope, we are able to use the extensive network of Lufthansa across Europe so our customers can truly experience the travel and a taste of Europe's vast history."
Travel consultants will be on hand to offer advice to customers or travel agents who call the EuropeHoliday call centre, as well as recommend different programmes to suit individual customers and tailor make itineraries to include options such as business class seats, two-stop vacations, or other European destinations that do not feature in the brochure.
"After extensive research and customer feedback, Lufthansa finds this to be the right time and location to launch HolidayEurope," Wreidt explained.
"Europe's culture is so rich that you can cater to all kinds of different target groups."
The new brochure features hotels in five German cities, as well as four cities in Austria, Switzerland and Italy, and hotels in London, UK.
Wreidt said HolidayEurope would "take it slow", and although he said that the company would one day like to include many more destinations in the brochure, he said it had no immediate plans to introduce additional destinations nor offer packages from other GCC countries.For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.