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Sun 20 Mar 2011 08:17 PM

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Hollywood director praises Masdar's green energy plan

Avatar film maker James Cameron visits Abu Dhabi project, praises UAE's 'visionary path'

Hollywood director praises Masdar's green energy plan
Hollywood legend James Cameron. (Getty Images for Producers Guild)

Acclaimed Hollywood film director and producer James Cameron has praised the efforts of Abu Dhabi clean energy company Masdar following a tour of Masdar City.

The man behind billion dollar blockbuster Avatar - who is a well known environmental campaigner - applauded UAE leaders for embarking on the green project despite having significant oil producing capacity.

Cameron, who was given a comprehensive overview of Masdar's approach to tackling the complex energy challenges the world faces, said: "Through Masdar, the leadership of the UAE has taken a visionary path towards the future. In the heart of a major oil producing nation, Masdar is a shining ideal of what a long term, sustainable future for energy can be.

"This is a test bed - and this is where the technology is going to come from that will allow us to have a renewable energy future," he added.

Cameron's visit also included a tour of Masdar Institute, the Middle East's first graduate research institution dedicated to clean energy research and education.

Dr Sultan Al Jaber, Masdar CEO, said: "The remarkable passion that James Cameron has for the environment and a healthy, thriving future is clearly seen in his works."

In December, Cameron revealed that he plans to devote more of his time, energy and money into developing renewable energy solutions.

"Energy crisis is a big issue of concern. Climate change due to global warming is also one area which is serious. There is a need to find out alternative sources of energy," Cameron told reporters on the sidelines of an event in India.

He said not much was happening in the direction of tackling the grave issues.

"Renewable energy is the answer to these issues and I will like to invest my time, energy, resources and money in exploring alternate energy solutions to address the cause," Cameron said.

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Mike 9 years ago

excepting Masdar Institute, what has Masdar done in terms of sustainable contributions to positive environmental progress (10MW subsidized solar PV plant doesn't count)?