By Andy Sambidge
US reality TV star Kim Kardashian to be at the launch of Millions of Milkshakes in Dubai Mall
The world’s most famous milkshake bar will open in Dubai in October after its founder signed an agreement with Emirates Hospitality.
US reality TV star Kim Kardashian and her mother Kris Jenner will create their signature shakes at the launch of Millions of Milkshakes on October 14, the company said on Sunday in a statement.
The Dubai Mall opening by Emirates Hospitality will be the first franchise outside of the United States.
The Millions of Milkshakes concept allows customers to design their own milkshake with over 50 delicious toppings to choose from.
“I am so excited to be working with Millions of Milkshakes and Emirates Hospitality to launch my very own signature shake in the Middle East and I can’t wait to introduce it to my fans in the UAE,” said Kardashian.
She joins a long list of Hollywood actors, musicians, and athletes who have tried or created shakes at Millions of Milkshakes including Miley Cyrus, Pamela Anderson, David Beckham, Leonardo DiCaprio, Reese Witherspoon and the Jonas Brothers.
The two original Millions of Milkshakes in Westfield Culver City and West Hollywood, California, already have a huge following and are a firm favourite among fans and celebrities alike.
Milkshakes founder Sheeraz Hasan, the media mogul behind Hollywood.TV, said: “It is an honour to be working with Emirates Hospitality for the launch of Millions of Milkshakes in the UAE."
Emirates Hospitality chairman Aldaba Saif Al Darmaki added: “I’m always on the lookout for unique business concepts and it is my mission to bring successful brands to the UAE that will really appeal to the people living and visiting the region.
“After witnessing the huge success of Millions of Milkshakes in the US, I was very keen to bring the concept to my home country. I’m thrilled to be partnering with Millions of Milkshakes in its first ever overseas project and I am positive we will have great success in our growing region.”For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
Kim Kardashian mentions "her fans in the UAE". I doubt Kim could find the UAE on a map.
Just for clarifications they might claim to be the most famous milkshake bar but in terms of size they have only two outlets in USA and the Dubai one is their third.
@Anonymous, I am sure she could, she is a hard-working self-made millionairess that will promote Millions of Milkshakes. The UAE should and is delighted that she is coming to host the opening. I am sure she will be astounded on how beautiful Dubai is, after all, Dubai is the most spectacular, most dynamic city in the middle-east.