Home Centre eyes Saudi, UAE, India expansion in 2011

Home furnishing retailer says it will add 17 new outlets to portfolio by the end of this year
Home Centre eyes Saudi, UAE, India expansion in 2011
Home Centre store in Dubai.
By Andy Sambidge
Sun 20 Mar 2011 07:15 PM

Home Centre, the regional retailer, aims to add 17 new outlets to its global portfolio by the end of 2011.

Occupying more than 2.89 million sq ft of retail space, Home Centre currently has 12 shops in the UAE and boasts 71 stores across the Middle East and North Africa (MENA) region and the Indian subcontinent.

But the company, part of the Landmark Group, told Arabian Business that it has plans to add another 17 this year in four countries.

It is looking to open a further 11 stores in India, four shops in Saudi Arabia, one in the UAE and another in Lebanon.

Home Centre, which revealed its revamped brand identity in March 2010 in the UAE, has started the process of deploying the new look across its retail network in the GCC.

Progressing in a phased approach, its stores across Kuwait and Saudi Arabia have recently been revamped to reflect the new brand aesthetics.

Jonathan Jagtiani, CEO, Home Centre, said: "Conceptualised in the UAE over 15 years ago, Home Centre aims to fill the gap that existed in the home furnishing and décor space.

"We continue our efforts towards maintaining the right product mix and a strong value-for-money proposition - factors essential for our growth."

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