Hong Kong hotel group debuts in Bahrain as part of Gulf push

Swiss-Belhotel International launches 149-room property in Seef; plans to operate seven MidEast hotels by 2015
Hong Kong hotel group debuts in Bahrain as part of Gulf push
(Photo for illustrative purposes only)
By Andy Sambidge
Fri 22 Aug 2014 09:58 AM

Global hospitality management company, Swiss-Belhotel International has launched a new hotel in Bahrain as it continues its expansion that will see it operating up to seven hotels in the Middle East by 2015.

The 149-room Swiss-Belhotel Seef also features a rooftop bar and restaurant, lobby café (Cafeccino), an all-day dining restaurant (Swiss-Café) on the 10th floor with a terrace, outdoor swimming pool, jacuzzi and meeting facilities.

Gavin M Faull, Swiss-Belhotel International chairman and president, said: "We are excited to be expanding in the Middle East and Bahrain is a very important market which we are delighted to be entering.

"I am confident our blend of efficient service, professionalism, spacious rooms - much larger than you would normally find in a hotel in this category - and high value rates will be popular among business travellers in the region."

The Hong Kong-based firm is in the middle of a period of expansion that will see 20 hotels open this year, he added.

The hotel company will extend its range of two- to five-star brands in the Middle East, where Swiss-Belhotel Seef will be joined this year by Swiss-Belresort Ghantoot in Dubai adding to its existing properties Swiss-Belhotel Plaza in Kuwait and Qatar's Swiss-Belhotel Doha.

In 2015, Swiss-Belinn Ghubrah Muscat in Oman, Swiss-Belhotel Riyadh in Saudi Arabia and Swiss-Belhotel Erbil in Iraq will also open.

Swiss-Belhotel International has more than 120 hotels, resorts and projects in its global portfolio with a presence in China, Vietnam, the Philippines, Malaysia, Indonesia, Australia, New Zealand, Kuwait, Qatar, Bahrain, Iraq, Oman and Saudi Arabia, and is exploring options elsewhere.

Earlier this month, Swiss-Belhotel International announced the appointment of Noel Massoud, the group's new vice president operations and development in the Middle East.

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