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Fri 22 Aug 2014 09:58 AM

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Hong Kong hotel group debuts in Bahrain as part of Gulf push

Swiss-Belhotel International launches 149-room property in Seef; plans to operate seven MidEast hotels by 2015

Hong Kong hotel group debuts in Bahrain as part of Gulf push
(Photo for illustrative purposes only)

Global hospitality management company, Swiss-Belhotel International has launched a new hotel in Bahrain as it continues its expansion that will see it operating up to seven hotels in the Middle East by 2015.

The 149-room Swiss-Belhotel Seef also features a rooftop bar and restaurant, lobby café (Cafeccino), an all-day dining restaurant (Swiss-Café) on the 10th floor with a terrace, outdoor swimming pool, jacuzzi and meeting facilities.

Gavin M Faull, Swiss-Belhotel International chairman and president, said: "We are excited to be expanding in the Middle East and Bahrain is a very important market which we are delighted to be entering.

"I am confident our blend of efficient service, professionalism, spacious rooms - much larger than you would normally find in a hotel in this category - and high value rates will be popular among business travellers in the region."

The Hong Kong-based firm is in the middle of a period of expansion that will see 20 hotels open this year, he added.

The hotel company will extend its range of two- to five-star brands in the Middle East, where Swiss-Belhotel Seef will be joined this year by Swiss-Belresort Ghantoot in Dubai adding to its existing properties Swiss-Belhotel Plaza in Kuwait and Qatar's Swiss-Belhotel Doha.

In 2015, Swiss-Belinn Ghubrah Muscat in Oman, Swiss-Belhotel Riyadh in Saudi Arabia and Swiss-Belhotel Erbil in Iraq will also open.

Swiss-Belhotel International has more than 120 hotels, resorts and projects in its global portfolio with a presence in China, Vietnam, the Philippines, Malaysia, Indonesia, Australia, New Zealand, Kuwait, Qatar, Bahrain, Iraq, Oman and Saudi Arabia, and is exploring options elsewhere.

Earlier this month, Swiss-Belhotel International announced the appointment of Noel Massoud, the group's new vice president operations and development in the Middle East.

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