By Staff writer
Fairmont Hotels parent company set to expand into Saudi Arabia, Fujairah, Jordan and Egypt
FRHI Hotels & Resorts (FRHI), the parent company of luxury and upscale hotel brands Fairmont Hotels & Resorts, Raffles Hotels & Resorts and Swissôtel Hotels & Resorts is planning to expand its presence in the Middle East with the opening of four new properties over the next 12 months.
The hotel giant said it will open luxury properties in Saudi Arabia, Fujairah, Jordan and Sharm El Sheikh in what it calls its fast-growing region.
"Our pipeline growth in the MEAI and Saudi Arabia, in particular, remains a key focus for our world-leading luxury hotel brands," said Sami Nasser, senior vice president, operations, Middle East, Africa and India for FRHI.
"Since our debut in Saudi Arabia over five years ago with our multi-branded hotel complex in Makkah, our brands have been well positioned to appeal to both business and religious tourism in this increasing sophisticated travel market."
He said the company is targeting growth of 50 percent over the next five years in the region.
FRHI properties set to open in 2016 and the beginning of 2017 include Fairmont Riyadh Business Gate - Saudi Arabia, Fairmont Amman - Jordan, Fairmont Citystars Sharm el Sheikh - Egypt and Fairmont Fujairah - UAE.
The company said that looking beyond 2017, FRHI has a number of hotel development projects underway in markets like China and Africa which are set to open over the next five years.
The company added that it remains focused on international expansion for all three brands with particular emphasis on key markets in Europe, Asia, the Middle East and Africa. Openings include Swissotel Jeddah in 2017, Raffles Jeddah in 2018 and Swissôtel Al Khobar in 2020.