By Shane McGinley
The second branded outlet unveiled by Missoni, will be located in Kuwait City's Salmiya district
The Hotel Missoni Kuwait, a joint venture between the Italian fashion house Missoni and Rezidor Hotel Group, opened its doors to the public today, the hotel’s operators confirmed on Wednesday.
The luxury hotel, which is the second branded outlet unveiled by Missoni, will be located in the Salmiya district of Kuwait City. The collaboration between Rezidor Hotel Group and the Missoni Italian fashion house will also include the Hotel Missoni Jebel Sifah in Oman, which is scheduled to open in 2013. The Hotel Missoni IIha de Cajiba in Brazil is currently under development; and the Hotel Missoni, Antalya in Turkey was
launched recently and also opens in 2013.
The March 1 opening of the Kuwait hotel will be a soft opening, with an official launch, attended by lead designer Rosita Missoni, due to held in the summer. Famous for its striped designs and loud flamboyant colours, the hotel will also include a Six Senses Spa. Guests can expect to be chaperoned in a Maserati limo.
Prices for the rooms are expected to start from $450 a night.
"Today's opening marks a new chapter in the Rezidor Hotel Group's plans for the Hotel Missoni brand; it's Hotel Missoni's first foray into the Middle East an important market for this award winning brand," said Kurt Ritter, President and CEO of Rezidor.
"Hotel Missoni offers a surprising experience of style, glamour and hospitality. The interiors are intended to make our guests feel welcome and comfortable. The brilliant golds, turquoises and sand colors take their inspiration from the land and sea of Kuwait. I am especially pleased with the creation of a palm and cacti terrace garden reflecting the precious local nature," added creative director and fashion legend Rosita Missoni.
Missoni Kuwait is the latest in a growing list of Gulf hotels designed by top Italian fashion labels.
The first Armani hotel opened in Dubai in 2010 and will be followed by the launch of the Palazzo Versace hotel later this year.
Elisabetta Gucci, the great-granddaughter of the founder of the fashion label, last year said Dubai would be the setting for the first of up to 40 Gucci branded hotels.
The plan has since been embroiled in a legal row over the use of the Gucci brand name.