When the first Hotelier Middle East GM Survey hits the inboxes of general managers across the region later this year, insight from the industry's top minds is sure to create a talking point.
New companies, new brands and new property announcements on a rapid scale are so common in the Middle East hotel industry that it is often easy to lose sight of the bigger picture.
Long after the last champagne cork has popped at another well-publicised launch party, the general manager and their team are left to actually operate the hotel and maintain the fine balance between keeping the owners, staff and guests satisfied.
While there are plenty of sources of facts and numbers showing growth in revenue, occupancy and RevPAR across the region, until now there has not been a comprehensive study of the issues and challenges involved in delivering those landmark results.
Although general managers are able to influence the operations of their properties, in many instances, key performance indicators do not tell the full story of law changes, alterations to wider tourism infrastructure, decisions by airline operators and the effect of big events on a hotel's performance.
Later this year, Hotelier Middle East will be presenting the first ever Hotelier Middle East GM Survey to the industry.
What do general managers feel are their best practices? How are decisions made at the hotel in regard to purchasing, daily operations and guiding the strategic direction of the hotel? How easy, or difficult, is it to operate hotels in specific regions in the Middle East? What can be done to help general managers in their roles? Where do general managers see the industry's future?
The short survey will be delivered directly to the e-mail inboxes of general managers across the region, and with the answers kept strictly anonymous and confidential we are hoping for some interesting responses.
The results of the survey are certain to become an invaluable point of reference for the hospitality industry's decision makers as a snapshot of current industry thinking, and in the long term will be built upon in further annual surveys.
To ensure your general managers details are registered for the survey, please contact Chris Jackson on firstname.lastname@example.org.
For sponsorship opportunities please contact Sarah Dalton on email@example.com or call +971 4 210 8236.