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Sat 18 Oct 2008 04:00 AM

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How to buy printers

Samsung reveals all about the printer market, breaking it down into the SOHO and SMB segments.

Samsung reveals all about the printer market, breaking it down into the SOHO and SMB segments.

A wide-range of printers are currently on the market - varying in price, size, versatility and functionality. People can now opt for USB direct printing, lightening-fast print speeds, super-small "desktop" printers and much, much more.

Buyers are faced with greater options and more specialised products than ever, which mean choosing the right printer, can actually be the most difficult part of printer ownership.

Small Offices / Home Offices (SOHO)

People who work in a small offices or home offices (SOHOs) are often responsible for multiple of roles within the business, ranging from book-keeper and marketing director, to IT manager and receptionist. Choosing the right type of printer can save time and money by streamlining work processes.

Thus, it is important to know exactly which criteria to consider when selecting a printer - Samsung advises SOHOs to select printers that are easy to use, small, silent and stylish, as well as cost-effective.

Easy-to-use - Samsung offers a variety of printers which are intuitive to operate, and simple to maintain, even for the non-IT manager. Samsung has leveraged its strong legacy in the consumer space to offer a variety of built-in features that make the printing process as easy as possible - for both the home and business customer.

The Quick Jam Recovery option means users can follow two simple steps to fix a paper jam, saving time and preserving the printer from unnecessary damage.

A simple four-button set-up process avoids confusion and reduces the install time to mere minutes - ensuring a Samsung printer is ready to go as quickly as possible. The toner cartridges are also designed to be simple to install, again saving time spent at the printer.

Small, silent and stylish - SOHOs are, by definition, small. Space and serenity is precious. Samsung's printing line-up includes some of the smallest and quietest printers in the world, to ensure that the printer doesn't take up an entire desk, or make a distracting amount of noise.

Ultra-compact for Samsung means small enough to comfortably sit on a desk.

The company offers a variety of printers and MFPs that do just that - including some of the smallest monochrome and colour laser printers and MPFs in the world. The amount of distraction caused by noisy machines is heightened by smaller spaces.To minimise disruption and noise pollution, Samsung has developed patented- NO-NOISTM colour printing technology (Non Orbiting NOISless Optic Imaging System), softens printers' noise level to a mere 45-48 dBs, which is less than the average two-person conversation.

Samsung has also designed a range of printers that complement the most stylish offices and homes - in colours other than beige.

Cost-efficient - Samsung offers a wide range of printers at a variety of price points, ensuring SOHOs can find a printer to fit their budget. When purchasing a printer, it is important to consider how much it will cost over the next three years, in addition to its off-the-shelf price tag.

Samsung products use laser technology, which not only produces top-quality prints, but is also more cost effective than ink-jet printers. Often, ink-jet printers come with smaller price tags, but they have a much higher "per page" cost, meaning they will cost more money in the long-run.

Toner cartridges for laser devices need to be replaced less often because they can last for thousands of prints. Samsung also offers a ‘Toner Save' button - users can select it to reduce toner use.

Small and Medium Businesses (SMBs)

In busy SMB environments, technology plays a vital role in daily workflow. A reliable printer well-suited to work conditions can improve the productivity of an entire workgroup or office, by streamlining workflow and decreasing time spent maintaining the printer.

Conversely, a low-performing printer will have the opposite effect and slow down everyone who uses it, costing the business significant time and money.

For a professional SMB environment, Samsung offers a variety of different printers which are versatile and reliable. Samsung printers are also top-quality in both print quality, design and efficiency. It is important to determine if multiple employees need access to the same printer.

If this is the case, then network-ready capabilities or direct USB drive access is a must. When the entire business is depending on the same group of printers, it is of utmost importance that they are reliable and efficient.

Printed documents are crisp and clear due to laser technology, while the machines fit nicely into any office, thanks to compact and sleek designs. Finally, features such as duplex (double-sided) printing and a ‘Toner Save' button help SMBs be more efficient, by reducing money spent on paper and ink as well as reducing the company's environmental impact.

Versatile and reliable

Samsung's printers span from productive monochrome printers to the highest-quality, colour MFPs. A monochrome work group printer is best-suited for daily tasks, such as record keeping or editing documents. However, a colour laser printer will deliver top-quality marketing materials and special projects (such as transparencies, posters and business cards).For SMBs that need to fax, scan and copy, an MFP all-in-one device will save money on buying multiple products and the space needed to store all of them. Samsung offers all of these printers with either network-ready capabilities or an easy-to-use USB drive.

Network-ready printers mean that anyone on a company's computer network can send print-jobs to the device.

USB solutions allow printing and scanning without network access-in fact, you don't even need a computer.

Quality... print and design

Samsung's printers use laser technology, which produces the highest-quality printouts available. Laser printers use an internal computer, toner and laser beam to create an image which is then ‘burned' onto paper.

They print at very high resolutions and produce clean, crisp, black finishes, ensuring that all print-outs look professional. Generally, laser printers are larger than inkjets, but Samsung's printers are among the most compact (and stylish) printers on the market. In fact, many fit easily on desktops. We enables customers to enjoy professional-print quality without sacrificing office space.

Efficient - High-speed printing, large paper capacity, long-lasting toner cartridges and duplex printing can increase efficiencies throughout the office. When several workgroups are using the same group of printers, a slow, low-capacity device can impact the entire company's work output. To avoid slow-downs, consider printers which can quickly handle a variety of paper sizes.

At speeds as fast as 19 to 24 pages per-minute (ppm), Samsung's printing solutions are some of the swiftest printers available for SMBs. Speedy printing ensures that people spend more time on their own work, instead of waiting for the printer.

Samsung printers use laser toner cartridges, which last much longer than ink-jet cartridges. By selecting the ‘Toner Save' option, SMBs can reduce toner usage by an additional 40%. To minimise the frequency of toner cartridge replacements, using a high-yield toner can double the output of a single cartridge.

Many Samsung printers also offer duplex printing, which cuts paper usage. Additionally, all of these features cut down employee time spent reloading the paper or toner cartridges while also reducing the company's environmental impact by conserving resources. That's efficiency!

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