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Wed 5 May 2004 04:00 AM

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HP goes for the triple

HP has added to its digital camera and laser printer ranges with the launch of new Photosmart and DesignJet models.

HP has added to its digital camera and laser printer ranges with the launch of one Photosmart and two DesignJet models.

The company’s new Photosmart R707 is a 5.1 mega pixel digital camera that includes a world’s first for HP, an in-camera red-eye removal option that can correct pictures after they are taken. HP’s Adaptive Lighting technology is also provided to automatically brighten selected areas of high contrast photos and give what HP claims are brighter life shots, while an auto focus assist light is supplied to help create sharp shots in low light situations.

HP’s Instant Share technology has been designed to simplify the processes of downloading, printing, viewing and sharing photos by e-mail or online, plus an orientation sensor makes sure that each snap is automatically positioned the right way up when viewed on a TV or LCD. The Photosmart R707 starts at US$399.

"HP has striven to guarantee that its dynamic imaging and printing solutions for capture and printing inter-connect no matter what products are being used," said Amr Hassan, general manager for HP Imaging and Printer Group, Middle East. "Not everyone wants to digitally manipulate their photographs before sharing but consumers do like to offer mementos to friends and family when at special events. HPs Photosmart cameras can capture those memorable moments and immediately, without a PC, be printed and distributed as a keep sake for many years due to the easy operability and high quality photo paper and fade resistant ink for up to 73 years."

The company’s new DesignJet printer products are the DesignJet 30 and 130, both of which use HP’s newly developed media and ink cartridges. HP claims its new DesignJet 130 is the most affordable A1 printer in the marketplace. Geared towards users needing a wider range of print sizes such as graphic artists and CAD users, it offers a resolution of up to 2,400dpi (as does the DesignJet 30) plus an array of colour management tools and is priced from US$1,600. The HP DesignJet 30 meanwhile is a smaller sized A3 model and costs from US$725.

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