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Thu 28 May 2015 12:07 PM

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Huawei launches P8 in Middle East

Camera enhanced with improved sensor for low light and high contrast conditions

Huawei launches P8 in Middle East

Huawei launched its new P8 smartphone in the Middle East yesterday alongside its Brand Ambassador, Lebanese singer Nancy Ajram.

The phone, which comes in a translucent package similar to a book, was inspired by the design elements of leather-bound handcrafted book binding.

Mr. Jiao Jian, President Huawei Device Middle East said about the launch, “We are extremely excited to launch the user-friendly P8 for consumers across the Middle East.

Building on the outstanding market performance of Huawei’s P series, we are fully confident that our P8 will become one of the most popular smartphones among consumers in 2015.”

The 6.4mm thin phone is available in four colours: silver, gold, black and grey. It comes with a dual SIM, Kirin 930 64-bit Octa-Core chipset, and a 2600mAh battery.

As for its camera, Huawei claim that it’s been enhanced to deal with the worst lighting conditions, like low light and high contrast.

It entails four low-light shooting modes, of those is a “director” mode and “fun creative” shooting modes.

According to Huawei, the camera also comes with the world’s first four-color RGBW sensor.

The sensor allegedly improves brightness by 32 percent in high contrast lighting conditions, and moderates it by 78 percent in low light settings.

Since 2013, Huawei’s products and services are offered in over 170 countries; more than one third of the world’s population.

In the same year, the firm ranked third in global smartphone shipments.

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