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Thu 11 Apr 2013 03:07 PM

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Hundreds in desperate queue for new Emaar project

Labourers seen standing in line almost 48 hours before first phase of Reem goes on sale

Hundreds in desperate queue for new Emaar project
Hundreds in desperate queue for new Emaar project

Despite the fact that Emaar’s latest property development will not go on sale until the morning of Saturday 13 April, the queues outside the Dubai developer’s sales office were already stretching around the block by around midday on Thursday.

Several hundred people – mainly labourers, who are paid by agents and hopeful owners - were witnessed standing in line in Emaar Square in Downtown Dubai, nearly 48 hours before the sales office was due to open.

Emaar’s latest project is the Reem desert oasis, a residential project based near Arabian Ranches, at the crossroads of Al Qudra and Emirates Road.

On Saturday, the developer is selling off 188 townhouses in Mira, the first phase of Reem. Emaar has said that units at the offplan development will be sold on a first-come-first served basis. 

Reem is marketed as being the first gated community in Dubai to feature an exclusive desert botanical park, camping facilities, sand surfing, camel riding trails, a go karting track, dune buggies, rock climbing wall and a skate park.

Anchored by a central park, the mega-development will also feature interactive fountains, walkways and a centrepiece water feature.

The project will also feature mosques, retail plaza, residents’ club, restaurants and cafes, nurseries and primary schools, dedicated jogging and bicycle paths, a cricket pitch and several football fields.

There will also be a miniature golf course and an amphitheatre outdoor cinema, Emaar said in a statement.

Reem will feature several residential communities to be unveiled in phases with the handover of properties to begin in 2016.

Arabian Business digital magazine: read the latest edition online

Donka 7 years ago

Thank God the Dubai market is back. This is good news for all who believed in Dubai during the dark days and did not lose hope that Dubai would bounce back soon under its visionary leadership

Dave 7 years ago

I am a prospective buyer of the townhouse at mira but cannot go and queue leaving my work. If agents are hiring labors to queue and then sell these properties on higher premium i am afraid the developer is trying to inflate the realty market contradicting central bank statement to keep it under control.
The developer should ask all those interested interested (one application per eid card) to fill up the registration form along with the deposit cheque and take out a draw, this way everyone will get a fair chance of participating in the draw and it will not create unnecessary panic and chaos.
Also if the developer opens it on line internationally it will generate plenty of cash ! Emaar think again & Get Wise !!!

K H 7 years ago

The crazy days are back. So many promises by Emaar at one time. Need to wait and watch which of these get delivered in 2016.

Mariam Ahmed 7 years ago

this is really not fair for the common invester as the agents have such leads to hire and have laborers stand days in advance?! what kind of proper management allows this? the queuing should require the prospects themselves, deposits paid and tokens given only to such. agents inflate the bubble instead of a realistic market. this is what led to the initial bubble and eventual burst in 2009.

Jig 7 years ago

Dubai didn't have dark days. Just a hype then back to realistic values. Now it seems it's going back to the hype with these sort of launches. I agree with Dave, Emaar should have draws for all the applicants to control the speculative market.

Peter Hudson 7 years ago

This is exactly the kind of hyperbole and publicity that EMAAR was hoping to achieve !! Congratulations for giving it to them.

Do you think EMAAR doesn't have a more sensible, humane and civilized way to sell their properties? Of course they do..... but then will the media including Arabian Business give them the kind of coverage that they are giving for this ridiculous theatre!!!

SHAME on EMAAR and shame on the media

john 7 years ago

Take a good look at this picture Donka, this is why Dubai crashed in 2008.

msh 7 years ago

I support your idea, although not a prospective buyer, but because this will again create the bubble. Dubai has shown recovery and to keep it on track and always growing, the market should have genuine buyers.

Wakey Wakey 7 years ago

Donka, many have been taken for a ride and once again this is going to go down the same way if this sort of thing restarts. What are these laborer's doing waiting in line for the agents who will take these properties up and then sell sell sell at inflated prices later, keeping them like they did in the past. Wake up, there is no vision here at all, it's going down the same way. Emaar is now the top of the pops, remember Nakheel? What happened? What happened to other projects that were promised in Dubailand and many who did invest there believing in off plans certainly not visionary at all when people lose money in projects that were promised and never will be delivered.

Ali 7 years ago

Why is the housing market so underdeveloped in Dubai? Is it purely to inflate demand, increase prices and pay off Dubai Inc debts? Does this happen anywhere else in the world? What a farce.