By Staff writer
IKEA unveils new concept in Abu Dhabi, plans new store in Dubai.
IKEA UAE, part of Al-Futtaim Group, has announced plans to open its second store in Dubai in the next two years.
The Swedish retail giant has enjoyed double-digit growth in sales in its outlets across the UAE, Qatar, Egypt and Oman for the past four years despite the challenging economic climate in the region.
It sales had not been hit despite footfall at its stores in the country slowing between by 1 and 2 percent so far this year, an Ikea official said to The National, which also reported that the company’s online offering doubled its sales last year compared with 2014 and its in-store restaurants delivered huge growth.
On Wednesday the Ikea store at Yas Island, Abu Dhabi, presented its newly redesigned living room section – the 'Make Room for Life' project which offers a total design solution to create a more realistic shopping experience.
The retailer said that it had chosen Abu Dhabi as one of three stores worldwide, including Canada and Sweden, to pilot a new store solution.
“[Abu Dhabi] was chosen as a pilot store because we saw from our experience in Qatar that the Ikea concept needs to be tailored to the locale," John Kersten, managing director at Ikea UAE, said to The National.
The Swedish brand opened a customer ordering and collection point in Al Ain in 2015.