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Wed 7 Jul 2010 04:00 AM

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Incentives uncovered

Hotel operators around the world are offering some amazing perks and benefits to get you selling more rooms. So what are you waiting for?

Incentives uncovered
Make 20 percent commission on all bookings at a Jebel Ali International Resort made before July 31!.
Incentives uncovered
Stay with your family at a Kempinski property at discounted rates!.
Incentives uncovered
Stay at an Address Hotel for a special discounted rate, with breakfast included.
Incentives uncovered
Join a special Mandarin Oriental product training day especially for agents to learn more about the hotels.
Incentives uncovered
Amari hosts around four agent FAM trips a year. Get on board and check out the properties for yourself!.
Incentives uncovered
Join an agent FAM trip to a Rotana property to check it out for yourself!.

Hotel operators around the world are offering some amazing perks and benefits to get you selling more rooms. So what are you waiting for?


Tell me more: Anantara Hotels, Resorts & Spas has 12 properties across Thailand, Bali, Maldives and two in the UAE - Desert Islands Resort & Spa and Qasr Al Sarab Desert Resort which are highly popular with UAE residents for "staycations" and weekend getaways.

What does Anantara offer agents? Anantara has a special offer over the summer for travel industry professionals to experience the properties at a reduced cost until 8 September for AED 500 on single or double occupancy, subject to 10 percent service charge and 6 percent tourism fee. On this special Qasr Al Sarab Desert Resort offers complimentary breakfast, while Desert Islands Resort & Spa offers two daily activities.

What's new? This year Anatara is opening its third Maldives property, Anantara Kihavah Villas. The resort will offer 76 luxury over-water and beach suites with private infinity pools and an underwater restaurant.

Contact: 971-2-8862088 /


Jebel Ali International

Tell me more: Jebel Ali International operates the five-star Jebel Ali Golf Resort & Spa, comprising the Jebel Ali Hotel and the all-suite Palm Tree Court & Spa, Dubai; the Hatta Fort Hotel and the Oasis Beach Tower on Jumeirah Beach strip.

What does Jebel Ali International offer travel agents? There is currently a special incentive for travel agents who book on GDS :20 percent commission for all bookings made before 31 July (valid for any travel period). The hotels also offer special interline fares for all travel agents who would like to experience their properties.

What's new? Jebel Ali International's new resort, Round Island Resort Mahé, Seychelles will open later this year. It is a secluded island resort where guests will be able to enjoy a unique combination of quintessential Creole architecture, natural beauty and personalised service.



Tell me more: Kempinski has an international portfolio of over 60 hotels featuring traditional European hospitality, including Kempinski Mall of the Emirates, Dubai and Emirates Palace Hotel, Abu Dhabi. The luxury hotels are aimed at an upmarket clientele looking for top quality.

What does Kempinski offer travel agents?  Kempinski offers discounted rates for travel agent family travel as well special training days for agents to update you on the latest company news based on the concept of ‘edutainment' - information mixed with fun.

What's new: Kempinski is seeing huge expansion this year. Its first residence property in the Middle East has opened in Doha - the Kempinski Residences and Suites, Doha. The Kempinski Hotel and Residences Palm Jumeirah opens later this year as does its first boutique property in Cairo, the Kempinski Nile Hotel A second Doha property, the Kempinski Marsa Malaz is set to open next year as well as another hotel on the Palm, Emerald Palace Kempinski.

Intercontinental Hotels Group (IHG)

Tell me more: IHG is the world's largest hotel group by number of rooms with nearly 4,400 hotels in 100 countries around the world. The group owns a number of brands including InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites.

What does IHG offer travel agents? As well as the standard industry commission rates, IHG has its InterContinental Middle East Voucher Programme (ICME) where registered travel agents can receive credit facilities in hotels that are also registered with the programme. The programme started in August 2003 and so far 154 travel agents across the Middle East are actively participating.

What's new? IHG has launched a ‘Stay for 7 nights, only pay for 5' summer promotion. The offer is valid until September 30 2010 at InterContinental Hotels & Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Express and Staybridge Suites across the Middle East and Africa region. Crowne Plaza Hotels & Resorts and Holiday Inn Hotels & Resorts across the Middle East & Africa have launched a Frequent Business Travellers campaign. Guests who book the Business package will receive full buffet breakfast for two adults on a double occupancy basis, free broadband internet and up to two pieces of laundry pressed per stay.

Fairmont Raffles Hotels International

Tell me more: The global hotel company has 95 hotels under the Fairmont, Raffles, and Swissôtel brands. There are six Raffles hotels including Raffles Dubai, as well as properties in Cambodia and China, while Fairmont has over 60 properties around the world. The brand has a reputation for its sense of classical heritage and sophistication.

What's on offer for agents? Agents can sign up to ‘Famous Agents', a special travel agent rewards and incentives programme. Agents who enroll and become experts on selling the properties can earn rewards such as free stays around the world. Every time Famous Agents send their clients to one of the properties they earn points that can be redeemed for complimentary getaways for themselves. Points are earned for reservations in all room categories and for wholesale bookings.

Famous Agents also have exclusive access to discounted agent rates and, as a preferred guest, will receive a welcome gift and guided hotel tour. To enroll, agents have to take a short lesson module and answer corresponding multiple-choice questions, only taking about 20 minutes. After submitting an online application form, agents receive a personalised membership number, which can be used immediately to track client reservations and earn points that can later be redeemed for various rewards.

What's new? Raffles Dubai has launched a special summer package for UAE residents on its 70 sq m Signature Rooms starting from AED 777. The offer runs until 8th September and includes breakfast and late check-out.

Contact: 971-4-3149777 /


Address Hotels and Resorts

Tell me more: There are four Address hotels in Dubai located at Downtown Dubai, Dubai Mall, Dubai Marina and Montgomerie Dubai plus The Palace - The Old Town which is also part of the group. The slick and modern five-star premium hotel brand is built on the brand philosophy of being ‘where life happens'. The Address has also signed management contracts for luxury properties in Morocco and France opening in 2012.

What does Address Hotels offer travel agents: Agents are entitled to attractive travel industry rates for personal visits to any of the properties. The offer includes discounted room rates and breakfast.

What's new: This summer guests staying at any of the properties get free passes to attractions in Downtown Dubai including At the Top, Burj Khalifa and Dubai Aquarium and Dubai Ice Rink. The offer runs until September 9, 2010 and includes summer rates.

Contact: 971-4-4238888 /


Banyan Tree Hotels & Resorts

Tell me more: From a single boutique resort in Phuket, Banyan Tree has grown to over 40 locations around the world including UAE, Maldives, Seychelles, Thailand, Mexico, and China and there are projected to be more than 80 locations by 2012. Banyan Tree's focus is on spa and wellness and one of the brand's key selling points is its Asian therapists, trained at Banyan Tree Spa Academy in Phuket, to ensure consistent delivery of its signature Asian spa expertise.

What does Banyan Tree offer travel agents? Agents can join the Xtraordinary Travel Consultants (XTC) programme and gain a host of privileges in exchange for securing bookings at all Banyan Tree and Angsana properties. These include preferential rates for accommodation, dining and spa treatments, and the chance to enjoy an all-expenses-paid one-week holiday for two at a selected Banyan Tree or Angsana retreat. Members can track their progress on the dedicated XTC website:

What's new: Banyan Tree Al Wadi opened in April in Ras Al Khaimah offering a luxury desert and golfing retreat set amidst miles of rolling sand dunes. The resort has launched the ‘Summer of Indulgence' promotion including a complimentary night's stay with every two paid nights, as well as complimentary use of the wellness facilities. Rates start from AED 2,130 inclusive of daily breakfast. The offer runs until 30 September 2010.


/ 971-50-4589434

Mandarin Oriental

Tell me more: Mandarin Oriental operates 41 luxury hotels in 26 countries, with 17 in Asia, 13 in the Americas and 11 in Europe, Middle East and North Africa. The flagship property is the The Mandarin, in Hong Kong. Mandarin Oriental is known for providing luxurious service mixed with oriental charm and its aim is to be recognised as the top global luxury hotel group.

What does Mandarin Oriental offer to agents? Agents who sell Mandarin Oriental get 10 percent commission, plus regular product training days. The group recently hosted a GCC roadshow where call centre and front desk reservation agents met with GMs as well as taking part in a product training session specifically designed for the the hotels that they feature.

What's new? Manadarin Oriental has launched a ‘Summer Breaks' offer valid until 6 September 2010. Bookings are for a minimum of two nights, and provide guests with a hotel credit of US$25 - 100 per day which can be redeemed against spa treatments and dining.


/ Dubai 800-065-0539


Tell me more: Rezidor currently has 400+ hotels in 62 countries across Europe, the Middle East and Africa. It operates the following brands; Radisson Blu, Park Inn by Radisson, Hotel Missoni, Regent and Country Inn and Suites. Radisson Blu is the largest upscale brand in Europe and Rezidor is also the leading airport hotel operator in Europe.

What does Rezidor offer travel agents? Rezidor has a special summer promotion aimed specifically at travel agents in the Middle East called "Book and Earn". Agents that register receive $5 for every room night booked at participating hotels on bookings made from 1st June to 15th September 2010.

What's new with Rezidor?  Last year was a record year for Rezidor in the Middle East in terms of the hotel openings. Eight new hotels opened in Abu Dhabi, Alexandria, Al Khobar, Al Madinah, Cairo, Muscat and Tripoli. Rezidor also launched its mid-market brand Park Inn in the Middle East with hotels in Abu Dhabi, Al Khobar and Muscat.  This year sees the launch of another brand with Hotel Missoni opening in Kuwait.



Emirates Hotels and Resorts

Tell me more: There are currently two properties; the luxury, all-suite Al Maha Desert Resort & Spa featuring private pools and tented villas is set in the Dubai Desert Conservation Reserve; and Wolgan Valley Resort & Spa - Australia's first luxury conservation based resort, is nestled between two national parks bordering the Blue Mountains World Heritage Area. Both properties have an ethos for the natural habitat and environmental sustainability and focus on service, luxury, and location. A third property - The Cap Ternay Resort & Spa on the Indian Ocean island of Mahe - will be the largest ever resort in Seychelles with 458 rooms. It's currently in the design and planning phase.

What's on offer for travel agents? All bona fide Travel Agents receive a 10 percent commission on all bookings as well as a special agent rate to experience the resorts for a limited time only.

What's new? The ‘Spectacular Summer with Al Maha' promotion allows guests who book two nights to stay an extra night for free. The offer runs until 7 September 2010 and includes all meals and two desert-based activities per night's stay.

Contact: For Al Maha Desert Resort & Spa / 971-4-3034222 /


Tell me more: Thai brand Amari has 11 properties across Thailand from seaside and mountain locations to urban settings such as Bangkok, Chiang Mai, Pattaya, Koh Samui, Phuket and Krabi. The chain is popular with Gulf tourists.

What's on offer for travel agents? Amari hosts around four agent FAM trips a year to various properties.

What's new: Amari recently announced plans to refurbish Amari Watergate Bangkok and Amari Coral Beach Phuket, which will commence in mid 2010. New developments include Amari Residences Bangkok, scheduled to open in September 2010. Located adjacent to the Bangkok Hospital, the 128-room serviced apartment development will target short- and long-term visitors, especially those visiting the city for medical treatment. The brand is planning expansion outside Thailand with properties in the Arabian Peninsula.


Tell me more: Rotana has more hotels in the UAE than any other brand and plans for more than 70 properties in the Middle East by 2014.

What does Rotana offer to travel agents? Rotana hosts regular FAM trips =as well as specially discounted rates for agents that wish to experience the company's properties. There is also a reward programme to recognise agents' efforts.

What's new: Rotana's ambitious expansion plans mean that in the coming four years the brand is set to open 10 new hotels every year in the region. Earlier this year Rotana opened Rose Rayhaan by Rotana in Dubai. The second quarter sees the opening of Amwaj Rotana - the brand's first resort in Dubai, and Centro Rotana in Barsha. Nour Arjaan by Rotana opens in Fujairah in June 2010 and August will see the opening of Centro Sharjah Airport aimed at travellers passing through Sharjah. In the third quarter of 2010, Khalidiya Palace Rayhaan by Rotana is opening in Abu Dhabi. This will be a luxurious alcohol-free beach resort property with 443 rooms and suites, a private beach and watersports activities.

Evian Royal Resort

Tell me more: There are two hotels situated on the south bank of Lake Geneva, in the town of Evian les Bains in France - the five-star Hotel Royal and the four-star Hotel Ermitage. Both hotels offer stunning views of Lake Geneva and the Alps.

What does Evian Royal Resort offer to agents? Hotel Ermitage is granting an additional 10 percent commission on any reservation of a suite with a lake view until September 30 2010.

What's new? Hotel Ermitage has just been completely renovated in tune with its natural surroundings. The new design features natural materials and a cosy décor. The hotel re-opens on June 15.