UAE digital bank Liv, launched by Emirates NBD, has introduced “Game On Deposit”, a gamified fixed deposit offering through which customers can get enhanced interest rates of up to 10 per cent.
To participate, customers must open a Game-On Deposit before June 28, 2024.
The date coincides with the start of the knockout matches in the 2024 UEFA European Football Championships.
Liv offers 10 per cent interest rates in the UAE
Account holders are then required to predict the winners of matches during the tournament. If their selected team wins, they stand the chance to earn 10 per cent interest on their fixed deposit.
If their team reaches the semi-finals, they will earn an interest rate of 5 per cent. Otherwise, they will receive 2.3 per cent market interest.
The minimum required fixed deposit amount is AED5,000 ($1,360) for a tenure of four months. Additionally, customers can open any number of fixed deposits to bid on their predicted team(s).
Pedro Sousa Cardoso, Chief Digital Officer, Retail Banking and Wealth Management, Emirates NBD, said: “Liv’s innovation DNA remains intact as it continues to disrupt traditional industry paradigms by offering customers innovative, out of the box financial products and services, that align with their interests and preferences.
“Through our unique campaign, we are using gamification to encourage customers, many of whom are football enthusiasts to save while earning returns in a fun and engaging manner.
“We encourage all new and existing Liv customers to make the most of our exciting Game-On Deposit campaign and grab the opportunity to earn lucrative interest rates.”
Liv’s differentiated value proposition continues to offer customers a host of innovative and rewarding products and services, such as this industry’s first Game-On Deposit.
It was the first and only digital bank to introduce the Money Ahead Deposit, a four-month fixed deposit with a lucrative interest rate of 4 per cent giving users interest upfront on day one, instead of waiting for the deposit tenure to receive the interest.
It also introduced the popular Automated Savings Goals Accounts, which enables customers to setup automations in their accounts and spendings, such as rounding up a certain amount every time the card is used, or put some money aside every time a salary is received, helping customers to save automatically, intelligently and hassle free over time, all of which is well remunerated with a high yield interest rate in the UAE.
Through these innovative offerings Liv Digital Bank by Emirates NBD has acquired more than half a million customers, or approximately 10 per cent of the bankable population in the UAE alone.
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