In a year marked by a series of celebrations to commemorate the 150th anniversary of the founding of the House of Boucheron, a jewellery company announced the opening of its second boutique in the UAE, at the prestigious Emirates Towers Boulevard.
The store concept of the new 122m2 boutique, borrows from the unique of the Parisian Boucheron boutique at 26, Place Vendôme, with its rich mix of historic references combined with a strong, modern edge.
Decorative metalwork and embellishment – details that evoke Boucheron’s Belle Époque craftsmanship – are set against contemporary, custom-made furniture, like chairs of limed oak, leather, and mohair and tables topped with leather.
Along the walls, glass display cupboards are threaded with fibre optics, throwing light onto the jewels that are strewn onto cushions of velvet below.
Inside the main salon, Boucheron’s signature colour palette is used to create a warm environment – colours of indulgence such as wine and chocolate, cognac and mink. The floor is striped in deep-pile carpeting of chocolate-brown and grey, and bronze mirrors and glasswork create a mood of warm, Parisian sensuality.
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