UAE healthcare patients can expect luxury hotel service following a groundbreaking partnership.
PureHealth has joined forces with the Dorchester Collection Academy in a first-of-its-kind deal that blends clinical precision with hospitality warmth.
The collaboration aims to transform how patients experience care in the UAE by merging world-class healthcare and luxury service standards.
UAE luxury healthcare
The initiative will introduce the “PureHealth Signature Patient Experience” framework — combining clinical excellence with personalisation, empathy, and dignity at every stage of the patient journey.
As a regional first, the partnership positions the UAE as a global pioneer in human-centred healthcare innovation, reflecting the nation’s commitment to excellence in both wellbeing and service.
Leveraging Dorchester Collection Academy’s expertise in luxury hospitality training, PureHealth will equip its teams to deliver care that is clinically exceptional, seamless, and deeply human — inspiring comfort, confidence, and trust from first contact to recovery.
Shaista Asif, Group CEO of PureHealth, said: “At PureHealth, we believe the future of healthcare lies not just in treating illness, but in elevating the entire human journey of care. Our partnership with Dorchester Collection Academy signals a new era, where the precision of advanced medicine meets the warmth, elegance, and personalisation of luxury hospitality.
“This visionary model sets a new global standard for what healthcare can and should be: deeply human, emotionally intelligent, and relentlessly innovative.”
Leadership programme
The partnership begins with a leadership development programme led by Dorchester Collection Academy. Senior PureHealth executives, including Chief Patient Officers and Directors of Patient Experience, will participate in workshops that strengthen empathetic communication, emotional intelligence, and patient engagement.
Learnings from the first phase will cascade to more than 400 employees across the PureHealth network, embedding hospitality-inspired service principles to ensure a consistent, compassionate experience across all facilities.
Beth Aarons, Global Executive Director of Dorchester Collection Academy, said: “We are delighted to be partnering with PureHealth, a respected leader in their sector, known for its unwavering commitment to excellence and innovation.
“This collaboration represents a shared understanding of the importance of delivering an exceptional experience, for the patients as well as for their loved ones. Our aim is to support the unique culture of PureHealth by engaging hearts and minds while setting new standards of performance for the future.”
Emotional healing
Alejandro Helbling, Chief Patient Experience Officer at PureHealth, added: “Emotional care is as essential as physical healing. When patients feel truly heard and supported, trust deepens and recovery outcomes can improve.
“By partnering with Dorchester Collection Academy, we are fostering a culture of continuous learning and service improvement that truly makes a difference for patients and their families.”
This phase marks the start of a broader collaboration that will expand into design, wellness, and culinary programmes inspired by hospitality — advancing the UAE’s leadership in healthcare innovation and strengthening PureHealth’s culture of excellence.
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