Publisher of Arabian Business says ITP Ignite will offer one stop solution for media projects
ITP Media Group, the publisher of Arabian Business, has announced the launch of its latest division, ITP Ignite.
The new division has been created to offer the full range of the group’s services and expertise to clients, offering a one stop solution for media projects.
It works across the following divisions: social media management, content creation, brand enhancement and customer publishing, the company said in a statement.
It added that ITP Ignite is already working with a number of clients, ranging from retail to hospitality and fitness to finance, to develop their social media strategies and fully manage their social media accounts.
This includes creating and posting content on their own social media platforms, as well as amplifying reach through ITP Media Group’s digital brands and social media portals. It will also work with ITP Media Group’s digital talent agency ITP Live to promote content and develop brands.
Ali Akawi, CEO of ITP Media Group, said: “ITP Ignite is an exciting new addition to the company. Leveraging our portfolio of brands, and the vast editorial resources of the group, we are now able to offer content creation for a range of clients; which extends to developing and implementing fully integrated communication strategies.”
He added: “As the media landscape continues to radically change, our group is not only adapting to the change but leading it, with our commitment to innovative, digital first, solutions.”
For further information, contact Isla Watt, manager of corporate affairs, ITP at Isla.Watt@itp.com