Hollywood influencer with 48m reach will appear at ITP Live event
Social media superstar Logan Paul is to make his first ever appearance in Dubai, as a speaker at the ITP Live Conference taking place on November 12.
The 22-year-old has become one of the world’s most successful influencers, having first gained fame through videos shared on Vine.
Paul later branched out into acting in television series and films. His television work includes a guest appearance on Law & Order: Special Victims Unit and a role in the comedy film Weird Loners. His film work includes the dystopian science fiction YouTube Red film The Thinning and the adult comedy Airplane Mode.
In 2015, he was ranked as the 10th most influential figure on Vine, with his six-second videos earning him hundreds of thousands of dollars in advertising revenue. By that October, his Facebook videos alone had more than 300 million views.
He currently has close to 15 million followers on Instagram, and nearly 12 million subscribers on YouTube. He has even created his own clothing label Maverick, which has taken the US by storm.
Paul will take to the stage on November 12, to discuss with BBC broadcaster Andrew Neil his tips on becoming a successful influencer, and how influencers are reshaping the media industry.
Ahmad Bashour, general manager of ITP Live, said: “Logan Paul is nothing short of a mega star in the world of influencing. His appearance in Dubai is a great chance for us to tap into the latest trends and insights in the industry from one its most transformative figures. We look forward to welcoming him to the city for the first time.”
Sheeraz Hasan, president of Sheeraz Inc, an amplification company that works with influencers, added: “Right now, there is no one conquering the world of social media and influencer marketing better than Logan Paul. He has practically reinvented the industry single-handed. Whether you are a big brand, big advertiser or just a budding influencer, this is the one guy who need to hear from.”
For more information on the ITP Live Conference, contact: Michael.McGill@itp.com