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Wed 8 Nov 2017 10:58 AM

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Logan Paul and Sir Martin Sorrell to headline ITP Live conference

Event to take place in Dubai on Sunday 12 November

Logan Paul and Sir Martin Sorrell to headline ITP Live conference
Social media superstar Logan Paul and advertising legend Sir Martin Sorrell are to headline the ITP Live Influencer Marketing Conference, taking place in Dubai on Sunday November 12.

Social media superstar Logan Paul and advertising legend Sir Martin Sorrell are to headline the ITP Live Influencer Marketing Conference, taking place in Dubai on Sunday November 12.

Paul – who has a social media reach of 48 million – is flying in from Los Angeles to give the audience his tips on how to become a successful influencer. Logan’s YouTube channel has become the fastest channel in history to hit the ten million subscriber mark.

Sir Martin – who will appear via live video link from London – is widely regarded as the world’s most influential man in advertising. With 205,000 staff, his WPP group saw revenues of over $20bn in 2016.

The duo will be joined by Paul Cazers from Hollywood-based Creative Artists Agency. Cazers has been instrumental in growing the digital influencers industry, having signed up some of the world’s biggest digital talents.

Also due to speak are top regional influencers including Mohanad AlWadiya, Saygin Yalcin, Dana Hourani and Jessica Kahawaty.

Moderated by the BBC broadcaster and ITP Media Group chairman Andrew Neil, the event will also focus on influencer outreach, success stories, best marketing tools and emerging trends.

The event is being held from 9am at The Address, Dubai Mall.

For further information contact Michael.McGill@itp.com

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