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Fri 24 Nov 2017 01:15 AM

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Emaar named 'most recommended' brand in the UAE

Home-grown developer beats Emirates and Apple to top latest Advocacy Rankings produced by YouGov

Emaar named 'most recommended' brand in the UAE

Home-grown property developer Emaar has been named as the most recommended brand among consumers in the UAE.

According to the Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex, Emaar topped the list, ahead of Emirates and iPhone.

The rankings considered how much UAE consumers endorsed brands over the past year by asking respondents: "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?”

The report said Emaar "has produced consumer experiences that have helped to shape the UAE’s popularity as one of the leading destinations of the world".

Behind Emaar, the UAE’s top 10 most recommended brands include three other home-grown brands with Emirates in second place, Etihad Airways in sixth, while Emirates NBD comes in seventh.

iPhone and Apple score highly in third and fourth place respectively, leading the most endorsed tech and mobile brands and unchallenged by their competitors in the top 10.

Meanwhile WhatsApp sits in fifth and Google in eighth, proving the worthiest of advocacy among social messaging and search brands in the UAE.

Rounding out the 2017 Advocacy Rankings top 10 are retailer Carrefour, franchised by Majid Al Futtaim, in ninth place, followed by Visa, in 10th.

Scott Booth, head of YouGov BrandIndex - MENA, said: “Brand advocacy is one of the most powerful marketing tools businesses can have. The act of recommendation shows consumers have had a very positive experience with a brand, and the top 10 have achieved just that.

"Understanding how little or how much consumers want friends to have the same experience they have had provides invaluable insight into delivery on brand promise and gives us a strong starting point from which to identify how the best brands differentiate themselves in this respect.”

Top 10 rankings:

1. Emaar
2. Emirates
3. iPhone
4. Apple
5. WhatsApp
6. Etihad Airways
7. Emirates NBD
8. Google
9. Carrefour
10. Visa