Heart 107.1 will feature four daily shows and will focus on music from the 1990s until today
Radio Network Shock Middle East has launched a second radio station – Heart 107.1 – following the launch of Dance FM less than a year ago.
The new radio station will feature four daily live shows between Sunday and Thursday, as well as chart and music shows on Friday and Saturday, focuses on music from the 90s until the present day.
“To say we’re pretty excited that this day has come is an understatement. Heart 107.1 has been a long time coming, and we know that it’s just what the UAE needs,” said Shock Middle East co-founder and managing director Theo Makris.
“Get ready to listen to some excellent music, the best radio presenters, and a radio station which will always make you feel good.”
Among the radio presenters who will be on Heart 107.1 is two-time Radio Personality of the Year Dave Cleary, who is moving over rom Dance FM, as well as long-time local presenter Fadi Mansour.
“We know there has been a huge gap in the market for this kind of radio station, and with such high radio listenership in the UAE, it was a no-brainer for us to bring Heart 107.1 to the market,” noted Shock Middle East co-founder Raed Zidan.
“Radio is at the heat of people’s lives here in the UAE, whether that’s listening in the car on the way to work or tuning in on the school run.
“It’s just so important there’s a station people want to tune into,” he added.