Emaar is teaming up with short-form mobile video platform TikTok to offer its “memorable, world-class experiences” to users, it was announced on Wednesday.
According to Emaar, a memorandum of understanding (MoU) between the two companies will allow it to “unlock the immense potential of TikTok and access tis highly engaged, international audience” through destination marketing and digital content creation.
TikTok – which is available in 150 markets and in 75 languages – will mark its official launch in the UAE on New Year’s Eve with a one-minute light show just before Emaar’s annual fireworks display.
As part of an exclusive campaign Emaar has rolled out for TikTok users, five couples from China, India and the Middle East will be flown in to Dubai for the event, for which TikTok has created and activated an in-app challenge.
The Dubai event is also being promoted with a home-screen display and banners in China, India and the Middle East.
Additionally, Emaar is bringing 55 global influencers are being flown into Dubai for a VIP event coinciding with the year-end gala.
During their stay in Dubai, the influencers will also take part in a “city hunt tour” covering Emaar attractions such as the Dubai Mall, At the Top, Burj Khalifa and the Dubai Aquarium and Underwater Zoo.
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